In which companies do students prefer to work and why?
Baku, October 2016
The results of the Best Employer Survey 2015 conducted by EY, which reflects the opinion of more than a thousand of university students in Azerbaijan, show that more than 60% of respondents consider career growth opportunities as key employer choice criterion.
What students look for in employers
According to the survey results, 60 % of respondents indicated career growth as one of the main factors of employer attractiveness in 2015. Besides career perspectives, students are interested in salary level, international experience, opportunities for personal and professional development and work schedule. It is worth mentioning that only 14% of students noted official employment relations (supplemented with contract) as an important employer choice criterion.
Where students want to work
This year the survey participants independently named more than 170 companies as preferred employers to work for. Based on the survey results, the most attractive employers in 2015 were (in alphabetical order): Azercell, Azersun Holding, BP, Gilan Holding, Ministry of Labor and Social Protection, Procter & Gamble, Pasha Holding, Schlumberger, SOCAR and one of the Big 4 audit companies. It is not surprising that these are mostly large and well-known international and Azerbaijani companies, as employer attractiveness among young candidates significantly depends on their awareness about its corporate and product brands.
Where students get information about employers
The vast majority of respondents receive information about employers from Internet sources (70%) including news from the Internet (51%), social networks (49%), ads on the internet (25%) and job portals (23%). It may be noticed, that news from the Internet and social networks are more efficient communication channels for reaching out to students than corporate websites or job portals.
Difficulties that students deal with during a job search
The results of the survey show that the majority of students (39%) did not have any difficulties while searching for a job or during the recruitment process. At the same time, the students who had certain difficulties most often named miscommunication with the companies as the main challenge in recruitment process (in particular, unclear candidate selection process, limited information about the company and job opportunities, unclear communications). This may be an important message to recruitment functions of the companies targeting talent in the local labor market, as the success of employer branding and recruitment strategy strongly relies on the effectiveness of communications.
What students think of relocation
More than 70% of students are ready to relocate abroad for employment purposes. Given a chance, 54% of them would relocate within a year and 13% - within 3 years respectively. On the other hand, a third of all students do not consider relocating abroad in the short and mid-term perspective. These results once again show that majority of the students consider the opportunities for gaining international experience as an appealing factor while choosing an employer.
About the survey
The Best Employer Survey is conducted by EY in Azerbaijan since 2016. The main goal of the survey is to analyze the preferences of students in choosing an employer. According to EY’s methodology, respondents are asked to independently name up to three employers in order of their attractiveness. Participants of the survey also indicate factors of employer’s attractiveness and sources of information about them, as well as answer some other questions, which help to determine the major trends on the labor market.
The People Advisory Services practice at EY Azerbaijan conducts surveys to assess employer image among employees, contractors and business partners and provides consulting services on the development of employer value proposition as well as other HR related matters.
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