Market transformations

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Market transformations:
is the most valuable perspective the one you don’t have?


In a world where everything is changing, the biggest risk is standing still.

We live in an age of disruption — when new technology and behavioral shifts that would have seemed unimaginable even a few years ago are transforming the way we live. Responding to disruption has become one of the biggest strategic imperatives facing today’s business leaders and policymakers. And in a world where everything from business models and value networks to political systems and social contracts is being disrupted, how can you seize the upside?

At EY, we believe that understanding the full impact of disruptive trends begins with analyzing disruption through its root causes, and asking the right questions.

So how do you disrupt yourself?

Anne-Marie Hubert
Québec Managing Partner

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