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Innovation: from ideation to activation

Culture

Industry leaders

Among Canadian industries, the technology sector has emerged as the clear innovation leader. Operating in an “innovate or die” environment, it’s highly product centered, competitive and rapidly changing. Companies like Google and Facebook provide valuable case studies for other industries that can avoid the “our industry is different” syndrome.

To be successful, innovation needs to be driven through all levels of an organization and promoted by all levels. Some of the best ideas come from employees lower in the organizational structure and broader ideas come from those higher up. By enabling and promoting innovation company-wide, organizations can increase the speed of adoption and implementation, and reap the rewards sooner.

Does your organization/leadership team promote innovation at all levels of the company?

EY - Chart - Does your organization/leadership team promote innovation at all levels of the company?
EY - Building Blocks

Culture: key success factors

  • Develop an organization that fosters risk taking, encourages learning, incentivizes creativity and enables innovation.
  • Determine the target innovation culture and define and articulate the desired values and behaviours.