A challenging era

Technology is a multifaceted, influential and fluid industry. Companies operating in this environment need to manage the art of being agile while focusing on operational excellence and meeting greater consumer demand.

Our worldwide team of industry-focused assurance, tax, transaction and advisory professionals has the deep sector knowledge and experience to interpret the market and help you compete powerfully.

Key issues in today's technology environment include:

  • Cloud computing

    Is cloud computing transforming the industry?

    What we now know as cloud computing has been around for decades, but never grew beyond a small fraction of total industry revenue.

    Now, however, its time has come: over the past few years, a dizzying array of hardware and software has emerged.

    Consumers and businesses have embraced a multitude of cloud services, from mature sales force management services to email and photo editing to the latest smartphone applications and the entire social networking phenomenon.

    Further, researchers project an imminent inflection point in the adoption of cloud services by organizations both large and small.

    Its characteristic of enhancing business agility is what makes cloud solutions particularly popular, increasing pace of change for all industries worldwide.

    Adding fuel to the interest in cloud computing is the fact that cloud services advance “green” agendas: they allow fuller utilization of shared infrastructure capacity, thus consuming less power and lowering the carbon footprints of their users versus alternative IT approaches.

  • Social networking: creating a presence

    Many organizations are already active in social networks as part of their strategy to promote products and services and to communicate directly with their customers. Any company engaging in these activities needs to consider:

    • How it defines and communicates its privacy practices for the information it collects
    • How employees who communicate with customers on an individual basis should use the additional personal information available to them from their customers’ profile

    Organizations also need to be aware that social media sites can be abused for fraud purposes and that the information that is collected by the site is not in the control of the organization and will likely end up “living” longer than the organization intends or expects.

    Policies and training are key

    It is important that organizations develop and communicate thoughtful policies that address interactions among customers, employees and job candidates.

    Merely disabling social network use in the workplace is not enough

    The reliance on these policies is especially paramount in an environment where regulatory requirements do not easily align with technology and its common uses. Awareness campaigns and training must accompany the policy changes.

    Related content:

  • Information security in a virtual world

    Business is moving into the virtual world as more and more data is transmitted over the internet, and cloud computing, social networking and mobile devices become more prevalent.

    Our 14th annual Global Information Security Survey confirms that information security is one of the most important issues facing organizations today.

    We have identified three trends with a significant impact on the role and importance of information security:

    • Physical boundaries are disappearing as more business data is transmitted over the internet
    • The pace of change continues to accelerate
    • Companies are moving from the more traditional outsourcing contracts to cloud service providers

    Are you prepared for the risks?

  • Getting information technology right

    Information technology functions need to strike a balance between risk and performance. But the reality often falls short of this goal.

    That’s because IT’s influence on the business has evolved so quickly that many IT functions are still struggling with how to marry their technical expertise with a new business strategy.

    Top IT leaders are now facing broad challenges, including:

    • Increasingly complex IT and business operating models
    • Cost efficiency and transparency demands
    • New regulations and new forms of threat
    • Corporate responsibility expectations

    Our research suggests that successful firms are focusing on these key issues and formulating their response at the enterprise level.

    Learn more about getting IT right:

    • Straight talk about IT performance
    • Information security in a borderless world
    • Information security services


Connect with us

Stay connected with us through social media, email alerts or webcasts. Or download our EY Insights app for mobile devices.

Man using technology

Global technology M&A report highlights:

View from the top report:

Click here to view our archive of reports for the above.