The better the question. The better the answer. The better the world works. У вас есть вопрос? У нас есть ответ. Решая сложные задачи бизнеса, мы улучшаем мир. У вас є запитання? У нас є відповідь. Вирішуючи складні завдання бізнесу, ми змінюємо світ на краще. Meilleure la question, meilleure la réponse. Pour un monde meilleur. 問題越好。答案越好。商業世界越美好。 问题越好。答案越好。商业世界越美好。

When everyone else is asking how, are you asking why?


In today's environment, companies experience constant change, from shifting stakeholder expectations to employees, customers and investors seeking deeper reasons for engagement.

Successful companies understand that an organization's character – what it believes and how it behaves – has become as important as the products and services it sells. They also understand that the business models, processes and tools that propelled them to success are no longer fit for today's complex, fast-paced, increasingly digital world.

Quick fixes and ad hoc investments will no longer suffice. Instead, organizations need to be thinking about foundational transformation that will give them the agility to adapt and flex as customer, investor and shareholder needs change.

We view transformation on a spectrum, with capability or your ability to perform on one end, and dealing with transforming your identity, the essence of why you exist as a company, at the other. We help you move your organization along this spectrum, unlocking the value at each point – whether it's tools and technology, process and function, organizational structure, operating model, business model or purpose.

Our diverse teams, combined with our global connectivity and understanding of your industry issues, inspire us to ask better questions. We then create innovative answers.

Together, we deliver better outcomes and long-lasting results, from strategy to execution.


How can an old-world business keep its market dominance in a new digital world?

We helped a long-standing vehicle remarketer work better by helping to transform its business model to keep pace with digital competitors and better serve its customers.

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  • Why we exist

    At EY, our purpose is to build a better working world for our clients, our people and our communities. We strive to help create a legacy of improved business performance, confidence and trust.

  • How we do it

    We team globally to create innovative answers with our clients. The unique and ongoing collaboration between EY consultants and our clients results in a better working businesses.

    We put you and your purpose at the center of everything we do.

    We bring the best, newest thinking and the right resources to address your issues. And we access the knowledge and practices of a diverse range of leading global professionals who work seamlessly with you.

  • What we do

    Forces once thought to be intermittent and fleeting are now permanent fixtures in the environment.

    These mega trends are causing organizations to think about and organize their performance transformation efforts in more proactive and structured ways. Execution of these efforts requires new perspectives, approaches and tools.

    We help our clients execute change along the Transformation Spectrum TM.

    When an organization leads with purpose, they move from a “burning platform” across the organization to a “burning ambition” for something better - moving from transforming based on fear to transforming based on desire.

    Purpose aligns leadership where top executives work as a leadership team, not as a team of individual leaders. Purpose engages employees at all levels in actively creating and driving the transformation so that people bring their full potential to work.

    Purpose inspires a new and distinctive approach to transformation that empowers people to activate in everything they do, which ultimately achieves the full expectation of value from the change effort by answering – “why transform?”

    We also help our clients evaluate what they do and how they do it by understanding the outcomes and experiences that matter most, such as: “How do we become more customer centric?” or “How do we achieve brand coordination and a consistent customer experience?” or “How do we operate according to a set of corporate social responsibility standards that exceed expectations of stakeholders?” Answering these questions helps our clients determine the transformation effort along the spectrum.

    Our practice has focused all of our energy and passion, all our resources and investments into understanding the transformation journey – leading with purpose. We are doing this because we believe we can make a difference – we can help transform industries, we can help drive outstanding business performance and we can improve the lives of all the people we touch in the process.

Who we are

We are a diverse team of consultants and industry professionals with a global mindset and a collaborative culture.

Our transformation architects seamlessly team to deliver the right type of transformation – from IT-enabled major program transformations to purpose-led transformation.

This comes naturally to us because EY is going through its own transformation towards our purpose of building a better working world. Our own journey teaches us important lessons that we can bring to you – and brings an understanding and sense of empathy for others on similar journeys.

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