EY acquires leading international digital consultancy, Seren, to meet surge in demand for digital transformation and service design

Dubai, 18 August 2015

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  • Business for digital transformation and service design in MENA has quadrupled over the last year
  • Delivering an exceptional customer experience remains a key challenge for MENA governments and businesses

EY has today announced its acquisition of Seren – an international digital consultancy based in the UK with a significant footprint in the MENA region. Seren is a leader in international digital design and innovation of customer service and experience, which works with leading firms across a number of sectors. In MENA, Seren have been working closely with governments, banks and media organizations to drive digital business transformation through a customer-centred approach to design.

Gerard Gallagher, MENA Advisory Leader, EY, says:

“EY’s Advisory business has already built an impressive Customer Experience capability across MENA. As EY-Seren, we will be able to significantly augment the services we provide to our clients in terms of digital engagement strategy and customer experience design. Combining the digital design expertise of Seren with the broader transformational capabilities of EY will bring a fresh dimension to the services we deliver to our clients.”

Ben Langdon, CEO of EY-Seren says:

“There has been immense growth in demand for our services in the Middle East and our business in the region has quadrupled in growth over the last year. The union with EY, especially in MENA, is a natural extension of our growth plans. A number of our UK based team are relocating to the Middle East to give us dedicated EY-Seren presence in the market.”

Ross Maclean, Partner and MENA Head of Customer Advisory practice at EY says:

“We have seen that customers in the UAE, Saudi Arabia and Qatar have higher levels of digital interaction with organizations than the global average. With the significant growth of digital and mobile services across the region, we continue to see huge investments by organizations in the region to provide better experiences across all channels. It’s interesting to note that in MENA, it’s the government sector that is very often leading the way with new and innovative approaches to delivering services. We are hugely excited by the capabilities that EY-Seren will bring to our clients.”

The acquisition of Seren will bring the total number of dedicated Customer Experience practitioners in MENA to over 50. EY made a commitment to grow its global strategy consulting practice to over 2,500 professionals by 2020, both organically and through continued acquisitions and has progressed this rapidly already with a particular focus on client’s digital transformation agenda.


Notes to Editors

About the acquisition
The acquisition of Seren has been made by Ernst & Young LLP, an EY member firm serving clients in the UK.

About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. EY UK refers to Ernst & Young LLP, an EY member firm serving clients in the UK. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.