EY MENA teams up with Tribal Planet to offer innovative digital solutions across areas such as Education, Health, Global Sustainability and Financial Literacy

Dubai, 24 April 2016

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EY MENA and Tribal Planet, Inc. (“Tribal”), a technology firm based in Silicon Valley, today announced their intention to collaborate to bring leading edge, innovative digital and mobile solutions to the region. The offerings use mobile technology to engage people of all ages, locally and globally, with the aim to positively impact Education, Health, Global Sustainability and Financial Literacy.

Tribal Planet’s mobile platforms motivate consumers to perform actions for social good, ensuring sustained engagement and a fair exchange of value through a points and rewards platform. These rewards include exclusive access to music, sports and entertainment, and ultimately, scholarships and internships, allowing private and public enterprises alike to engage with users in a very authentic way.

Ross Maclean, MENA Digital Leader at EY, says:
“We are passionate in our commitment to bringing the world’s most exciting innovations to the region. By working together, EY and Tribal Planet have the opportunity to create and deploy solutions that can positively impact our clients and the communities they serve. In Tribal Planet we see an organization with the same ethos, verve and commitment to bring about positive change through innovation and technology.”

Jeff Martin, Founder & CEO of Tribal Planet, says:
“The synergy of EY’s legacy as the region’s first and largest professional services firm, alongside the leading edge mobile solutions that Tribal Planet have developed, is an incredibly powerful proposition. We look forward to working with governments and private enterprises alike to drive innovation across the region. EY and Tribal Planet will focus their immediate attention on the development and deployment of Citizen Science, a digital platform that aims to encourage passion for science among the youth and create a pipeline of millions of scientists for the future.”

The Citizen Science platform will be unveiled at a global event on Digital Innovation in Education on Monday 25th April in Abu Dhabi.

Jeff Martin, the former Head of music, entertainment and new media markets for Apple, is a seasoned Silicon Valley executive whose thought leadership, ability to predict consumer trends, and product ideation have made him a successful corporate leader, sought after speaker and advisor.

Tribal Planet Inc. builds mobile platforms that bring together a powerful combination of technology, exclusive content, and entertainment, motivating consumers to perform actions for social good around the most important issues and causes in the conscience of society today.

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EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

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The MENA practice of EY has been operating in the region since 1923. For over 90 years, we have grown to over 6,000 people united across 20 offices and 15 countries, sharing the same values and an unwavering commitment to quality. As an organization, we continue to develop outstanding leaders who deliver exceptional services to our clients and who contribute to our communities. We are proud of our accomplishments over the years, reaffirming our position as the largest and most established professional services organization in the region.

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This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice.

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