As health care becomes more data-driven, we explore how organizations can contribute to a personalized health ecosystem.
New data-based tools and technologies make a more personalized approach to health and wellness possible. As we explore in the new Five trends driving the emergence of the personalized health ecosystem report (pdf), the world has never needed this more than now.
While companies and organizations long recognized the potential of new tools to capture and use data to transform health, they lacked the “burning platform” to fuel this change. The COVID-19 pandemic – and the global disruption it has caused – has demonstrated that organizations have the opportunity to become more resilient, agile and innovative if they shift to digitally-enabled business models with data at the core.
The pandemic is changing the world in permanent ways. “The emergence from crisis shouldn’t be thought of as a ‘great restart,’ but rather a ‘great reset,’” as one CEO told Fortune.
For global health organizations, the crisis highlights systemic challenges related to care, including spiraling costs, inadequate infrastructure and older, sicker citizenries. Tackling these challenges – like tackling the pandemic – requires close stakeholder collaboration, identification of shared goals and a commitment to create interoperable systems for data sharing and usage.
In particular, there are five areas where organizations must focus their efforts to build this potential data-driven future.
Trend 1: The explosion of health care data requires a new ecosystem, built around the individual, that will accelerate affordable, accessible care
We are witnessing an unprecedented explosion of health data: in 2018, the sector generated an estimated 1,218 exabytes of data. Throughout their lifetime, a single individual generates huge quantities of data. Yet, with these data scattered across multiple siloes, all they show is a series of isolated “snapshots” of a person’s health. Integrating these data can turn the fragmented snapshots into a continuous movie, giving us a richer, fuller understanding of the patient’s health outlook, challenges and needs. It is possible to envisage a future system built around using that richer data to deliver better outcomes.
Currently, however, this information is trapped in siloes. Organizations must focus less on owning and monetizing data and more on connecting and combining it to drive valuable insights that can transform health care.
The best way to accelerate innovation that can improve patients’ lives and health is not to take a protectionist attitude to data. Instead, we need to think in terms of an entirely new ecosystem for health care, which could allow us to integrate all personal health data around the individual patient. Standing at the center of the future ecosystem, the individual will become the focus for a hyper-personalized approach to health and wellness.