Friends standing with thought bubble signs

Let's Talk Marketing

Host Adam Fraser interviews marketing industry leaders from around the world, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape.

By speaking to the brightest minds in the global industry these interviews will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector. Season one guests include Scott Brinker, Jay Baer, Jeremy Epstein and more. Available for download in all the usual podcast places. 

20 Episodes

Podcast Series

Presenters Adam Fraser

Episode One - Scott Brinker

(Event List - Manual)

Scott Brinker on the martech landscape

Affectionately known as the “Godfather of Martech”, Scott is the editor of Chiefmartec.com and VP of Platform ecosystem at HubSpot.
Podcast
Duration
41m 14s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Two - Jay Baer

(Event List - Manual)

Jay Baer talks marketing communications

Internet marketing pioneer, Convince & Convert founder and bestselling author Jay talks about effective messages on customer retention and acquisition.
Podcast
Duration
44m 43s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Three - Jeremy Epstein

(Event List - Manual)

Jeremy Epstein talks Blockchain and Marketing

CEO of Never Stop Marketing, Jeremy Epstein talks about his passion for Blockchain and its potential to transform marketing.
Podcast
Duration
46m 58s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Four - Mim Haysom

(Event List - Manual)

Mim Haysom talks agency to in-house

Experienced marketer and CMO of Suncorp Group Australia, Mim Haysom talks with Adam Fraser about her journey from agency to the client side, and silos to integration.
Podcast
Duration
39m 47s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Five - Dan Monheit

(Event List - Manual)

Dan Monheit talks why we do what we do

Hardhat founder, Dan Monheit talks about the intersection of marketing and behavioural psychology and why heuristics should not be ignored.
Podcast
Duration
37m 30s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Six - Mitch Joel

(Event List - Manual)

Mitch Joel talks marketing strategy and technology

Well known marketing thought leader Mitch Joel joins the podcast to discuss a range of strategic marketing issues. Mitch is a professional speaker, investor and advisor, journalist, publisher, entrepreneur, podcaster and blogger.
Podcast
Duration
37m 30s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Seven - Seth Godin

(Event List - Manual)

Seth Godin talks books, marketing, tribes and permission

Entrepreneur and writer, author of 19 best selling books, Seth Godin joins the podcast to talk about three of his books, the power and influence of marketing and how it can harness ‘tribes’.
Podcast
Duration
37m 30s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Eight - Joseph Jaffe

(Event List - Manual)

Joseph Jaffe talks marketing and digital disruption

Author and entrepreneur, Joseph Jaffe, joins the podcast to chat about his latest book, digital disruption and the future of marketing.
Podcast

Episode 8

Duration
44m 15s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Nine - Jason Eisner

(Event List - Manual)

Jason Eisner discusses all things branding

Jason Eisner, Co founder and Principal at Brand Quest, joins the podcast to chat about building brand strategy and the modernisation of marketing.
Podcast

Episode 9

Duration
46m 39s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Ten - Aden Forrest

(Event List - Manual)

Aden Forrest talks marketing technology and MRM

One of the Australian industry’s most experienced operators, Aden Forrest, joins the podcast packing great conversation and deep insights.
Podcast

Episode 10

Duration
41m 26s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Eleven - Louise Eyres

(Event List - Manual)

Louise Eyres talks the CMO role, collaboration and insights

With a solid career in transformative marketing roles, Louise Eyres joins the podcast to share insights on the role of the CMO.
Podcast

Episode 11

Duration
45m 48s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Twelve - Yash Gandhi

(Event List - Manual)

Yash Gandhi on long term brand building

Head of Marketing at Baiada Group, Yash Gandhi talks with Adam Fraser about the importance of brand building and leveraging the power of creativity.
Podcast

Episode 12

Duration
36m 04s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Thirteen - Tamara Howe

(Event List - Manual)

All things marketing with Tamara Howe

CMO of Kellogg’s Australia and New Zealand, Tamara Howe joins the podcast to talk all things marketing with Adam Fraser.
Podcast

Episode 13

Duration
37m 08s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Fourteen - Jillian Ney

(Event List - Manual)

Social intelligence and behavioural insights with Jillian Ney

Social intelligence pioneer and founder of the Social Intelligence Lab, Dr Jillian Ney talks social analytics and insights with Adam Fraser.
Podcast

Episode 14

Duration
43m 21s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Fifteen - Wiemer Snijders

(Event List - Manual)

Wiemer Snijders discusses all things fact-based marketing

Wiemer Snijders joins the podcast to talk marketing fundamentals and buyer behaviour with Adam Fraser.
Podcast

Episode 15

Duration
37m 32s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Sixteen - Simon Kemp

(Event List - Manual)

Digital trends and data insights with Simon Kemp

Founder of Kepios, Simon Kemp, discusses the importance of the digital landscape and understanding what is happening in the world of the internet.
Podcast

Episode 16

Duration
49m 38s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Seventeen - JP Hanson

(Event List - Manual)

Strategic marketing with JP Hanson

CEO of international strategic consulting firm Rouser, JP Hanson talks about brand, strategy, effectiveness and efficiency.
Podcast

Episode 17

Duration
39m 28s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Eighteen - Mark Ritson

(Event List - Manual)

Marketing thought leadership with Mark Ritson

Adjunct Professor of Marketing at Melbourne Business School and international keynote speaker, Mark Ritson, shares his thought leadership on the current marketing landscape.
Podcast

Episode 18

Duration
40m 01s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Nineteen - Tom Goodwin

(Event List - Manual)

Digital Darwinism with Tom Goodwin

Author of Digital Darwinism, Tom Goodwin, talks with Adam Fraser on the realities of technical disruption in our day to day lives and how this translates to the marketing landscape.
Podcast

Episode 19

Duration
44m 38s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director

Episode Twenty - Clive Dickens

(Event List - Manual)

Clive Dickens talks telco marketing and content

Clive Dickens, Vice President of Product Development, Television and Content at Optus, joins Adam Fraser to discuss all things telco marketing.
Podcast

Episode 20

Duration
35m 08s

Presenters

Adam Fraser

EY Oceania, Customer Practice Director