4 minute read 26 Mar 2020
How should brands prepare for the aftermath of the COVID-19 crisis?

How should brands prepare for the aftermath of the COVID-19 crisis?

By

Yannick Grecourt

EY EMEIA Financial Services Digital Service Leader

Innovative leader. Passionate about understanding clients. Curious about new technology. Energized by team success. Married sailor with 2 daughters.

4 minute read 26 Mar 2020
Related topics COVID-19 Customer Disruption

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The brands that will navigate the crisis appropriately and that will be ready for the post-crisis will definitely be in a much better position.

With the recent development of the world crisis provoked by the Covid-19 situation, all the energy is spent minimizing the direct impact of the measures taken to limit the propagation of the virus.

Indeed, while not all businesses are affected in the same manner, and crisis is even a boost for some specific sectors, every business is communicating on the topic as well as its impact and hopes that we will be back to a ‘usual business situation’ as soon as possible.

Read the full blog by Yannick Grecourt (LinkedIn).

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Summary

In this turbulent time, thinking ahead is extremely difficult but the brands that will navigate the crisis appropriately and that will be ready for the post-crisis will definitely be in a much better position. And it is a fact that discussing marketing during this turbulent period might seem weird. But one should bear in mind that companies that struggled to adapt to changing customer behavior before and during the crisis will struggle even more in its aftermath. Building the post-COVID-19 marketing starts today.

About this article

By

Yannick Grecourt

EY EMEIA Financial Services Digital Service Leader

Innovative leader. Passionate about understanding clients. Curious about new technology. Energized by team success. Married sailor with 2 daughters.

Related topics COVID-19 Customer Disruption