5 minute read 21 Jan 2021

What makes family businesses so resilient?

By Eric Van Hoof

EY Belgium Assurance Partner

Serving national, international and multinational corporations. Supporting family businesses, their owners and their managers, wherever they operate in the world.

5 minute read 21 Jan 2021

The fact that family businesses are often more resilient and perform better has to do with shared values, the same values that are found in EY’s DNA.

The nature of family businesses ensures that their DNA is often very similar. But their strength can also become a weakness. Diverging opinions on the company course can have a paralyzing effect and can remove the stability of a long-term vision. Thanks to the extensive expertise built up over the years, EY has assisted numerous family businesses in their growth and professionalization.

How to define family businesses

There are several ways to define a family business, but perhaps the most important definition can be summarized in the answer to the following question: is there a family or several families behind the shareholding and do they intend to transfer the family business to the next generations? Does this then translate into a certain steadfastness and long-term view of management? If the answer is yes, then the company in question can be labeled a family business. The economic importance of these companies is often underestimated. Using the definition outlined above, family businesses account for 77% of all Belgian companies with employees. Together, they account for one-third of the gross domestic product and for just under half of the employment.

Family character provides resilience and performance

Looking at the elements that are so characteristic of family businesses, a number of things invariably always emerge. Long-term thinking is one of them. Family businesses are aware that what they are doing today is not a finite story, but that the next generation will take over. That long-term approach translates into more sustainable relationships with their customers, suppliers and employees. For too long, family businesses have had a reputation of failing to include corporate governance and for not being transparent enough, but this no longer corresponds to today’s reality. It is evident that in recent years, many family businesses have become much more accepting of external management. Each situation is obviously different, but when family businesses grow and become more international, it is sometimes not easy to find someone within the family who can and wants to lead and also has the right profile for the job. A 2019 study by think-tank Itinera found that family businesses, on average, perform better than non-family businesses. There have also been many interdisciplinary studies showing that they are more resilient.

Conflicts are the Achilles’ heel

There is a real risk that the family also becomes that which hurts the company. Clinging on to familiar ways can become a liability. In particular if there are differences of opinion and important questions about the future that become the subject of conflict. If family businesses do not survive, it is often because of family feuds, disagreements, lack of communication or because they prepared for a transfer too late.

Just as most family businesses, EY clearly places our long-term stakeholders at the center of our business.

EY as a trusted partner of family businesses

That EY takes a particular interest in family businesses and profiles is no coincidence. Simply looking at our firm’s DNA makes it evident that we display many of the characteristics common to family businesses. Our motto is ‘Building a better working world’, which closely matches the long-term view and drive for strong social impact so characteristic of family businesses. We also put the stakeholders first. Our entrepreneurship is not just about profit, but about striving for a healthy balance between the numbers, our customers, suppliers and, of course, our employees. This natural fit is also a direct result of our multidisciplinary approach and our in-house expertise. This covers numerous areas, from building family charters and accompanying legal documents, to tax advice, support for acquisitions and partnerships, auditing, inheritance tax issues and even HR strategy. We are a one-stop-shop for family businesses.

Model for measuring

The accumulated experience with family businesses of various sizes and often with very different activities has led to a very holistic model, the EY DNA model of family businesses. This is a tool that should enable family businesses to form a good overview over where they stand. Based on this model, EY enters into discussions with these companies around their long-term vision. Where do they want to go? What do they need to achieve this? Using the ‘Are you future-proof’ concept that we launch this year, and thanks to our extensive services, we can create real added value for them. ‘Future Proof’ consists of thinking about what will continue to deliver sustainable growth tomorrow. In doing so, EY offers the opportunity to build the path for realizing the family’s long-term vision through three collaborative workshops that draw on our years of experience with successful growth companies. Attached to this is a strategic thinking section, coupled with a session based on the ‘seven drivers of growth’, where we examine the seven pillars that characterize strong growth companies, and a final session around family values and how these can continue to flourish into the future.

Where long-term thinking is the strength of a family business, disagreements about the company course, lack of communication and late preparation for transfers are their greatest weaknesses.

Award and NextGen initiatives

The annual ‘Family Business Awards ​of excellence’ that EY organizes with our partners BNP Paribas Fortis, FBN Belgium, Guberna and Mediafin is often mentioned along with the ‘EY Entrepreneur Of The Year’. However, this is a separate initiative with different emphases. Short-term growth is not as important here; the focus is on issues such as corporate governance at family and company level, the social impact of the company and value-creation across generations. We look for best practices, examples that can inspire other family businesses and from which we too can learn. This contributes to our expertise, which ultimately benefits all family businesses. Our NextGen initiatives, such as the EY NextGen Academy, a one-week summer program for young successors between the ages of 18 and 30, set up in partnership with quality business schools such as St-Gallen, INSEAD and Kellogg, as well as our ‘Tomorrow’s Legacy’ network sessions for young professionals, also aim to contribute to the long-term success of family businesses.

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Summary

Numerous surveys and studies refute the myths. The concept of family business is often surrounded by an aura of a lack of corporate governance and transparency, but the facts tell a different story. They often combine the stability of long-term thinking with modern business management. That makes them more efficient and resilient. Over the years, it is exactly this type of company that EY has specialized in. We combine our expertise with specific services and creative initiatives so that we can make a real difference together.

About this article

By Eric Van Hoof

EY Belgium Assurance Partner

Serving national, international and multinational corporations. Supporting family businesses, their owners and their managers, wherever they operate in the world.