Electric vehicles are all the rage. And companies are racing to ‘green up’ their car fleets. However, that should only be one part of a much wider business ecosystem. And a much deeper conversation between employers and employees on sustainable mobility.
Initiating the sustainable transition
If employers are serious about transiting to a sustainable mobility policy, there are certain basic conditions for success.
One of those is multimodality and flexibility. Employers often offer a single mobility solution for the entire organisation. But it is important for employees to be free to choose a mobility package that meets their needs, at any point in their employment. They may want an electric car or they may want a combination of an electric bike and an annual subscription for public transport. The choice has to be theirs.
Another important condition is change. Everyone in the company needs to be on board for the journey towards sustainable mobility. By grouping employees according to their needs and by finding solutions based on those needs, companies will find that support for change is forthcoming.
Communication is the third and final condition for finding the right sustainable solutions. And it has to be communication in both directions. Whether it’s employers wanting employees to opt for electric or vice versa, the barriers to this transition need to be removed. By, for example, offering to let staff install a charging station at home.