Press release

15 Jun 2021 Diegem, BE

EY becomes Belgian Cycling’s new sponsor

Building on a year long relationship the new partnership agreement provides strong visibility and branding, featuring the EY logo on the jerseys of all national cycling disciplines.

Press contact
Christophe Ballegeer

EY WEM Brand, Marketing and Communications Director

PR & Communications EY Belgium, travel - wining & dining - football - tennis - father of 2 lovely kids.

Related topics Purpose
  • EY is the new sponsor of Belgian Cycling, committing for three years at a time.

  • The new agreement provides strong visibility and branding, featuring the EY logo on the jerseys of all national cycling disciplines: men, women and youth.

EY has been providing Belgian Cycling with reliable support in finance, accountancy and taxation for more than nine years already. But whereas additional interaction between the two parties was limited to hospitality and B2B activities, the new partnership agreement provides strong visibility and branding. EY will feature prominently on the jerseys of all national cycling disciplines: men, women and youth. The EY logo will appear on the national team shirts for the first time during the European Road Cycling Championships in Trentino, Italy in September. With the World Road Cycling Championship being contested in our own country later that month, we can safely speak of a flying start.

There are many reasons for extending the partnership between Belgian Cycling and EY, but key focal points will be gender equality, customer and employee activation and recruitment activities in various cycling disciplines.

Tom Van Damme, chairman of Belgian Cycling, is delighted about EY’s arrival as a presenting partner. “With EY on board, Belgian Cycling has additional financial leeway after a financially difficult period. This partnership therefore benefits not only Belgian Cycling but also the entire Belgian cycling sport. Fantastic news, but I also see this collaboration in a broader context. For example, we were very pleased to see that EY is also jumping on the bandwagon by setting up a lot of cycling-related activities for its employees. No wonder that as chairman you are proud when you, as a federation, have such a prestigious additional partner as EY at your side with whom we share so many values such as integrity, team spirit and top performance.”

Patrick Rottiers, CEO EY Belgium: “We are very proud to be able to commit ourselves to Belgian Cycling for the coming years, and in this way to a Belgian top sport. The connection we are now making with the Belgian team, with a focus on Belgian talent and offering sporting talents the opportunity to excel, is in our opinion an excellent match. Moreover, this new collaboration fits in perfectly with our philosophy of making sport and exercise possible for everyone.”

 

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