In this episode of the Agents of Change podcast, EY’s Roger Park is joined by Amy Summy, EY Americas Financial Services Marketing Transformation Leader, to discuss how, fueled by disruptive technologies, the role of the Chief Marketing Officer (CMO) is transforming like never before.
Duration 31m 38s
The following trends are transforming the role of the CMO:
- Financial services customers are expecting ever-more tailored experiences.
- Seismic changes in media are increasing competition for attention.
- Global regulations and cybersecurity considerations directly impact a financial services firm’s value and reputation.
- More technology means more choices and more complexity.
A CMO’s influence with all stakeholders – customers, employees, partners, shareholders and communities – has risen as marketing efforts become critical to a financial services organization’s success.
- Marketers should augment their technology skills with strong data and analytics people that can help them go into market more effectively with their customers.
- It’s important for marketers to get clarity on the expectations from their roles.
In this seriesSeries overview
How firms can use risk to their advantage
EY Global Deputy Vice Chair, Sustainability
How financial services organizations can industrialize innovation