With the explosion of new consumer choices in both online and offline shopping, many retail and consumer products companies are evolving their supply chain strategies to deliver against the demands that omni-channel (any time, any place) requires of the consumer value chain. As companies engage new systems, executing the right strategic choices is critical.
We teamed with the Consumer Goods Forum’s (CGF) Supply Chain Committee to understand the impact of omni-channel on the supply chain in the retail and consumer goods sector, and recommend how companies can deliver on the opportunity that omni-channel presents.
Case for change
We know that omni-channel is the critical driver for growth. It represents the biggest growth opportunity for the consumer goods and retail industry.
Along with the Consumer Goods Forum Supply Chain Committee, we carried out a survey of 42 senior supply chain executives from the world’s largest consumer goods and retail companies. The key findings from the survey revealed: