Commercial experience services

What EY can do for you

Service benefits

When organizations undergo customer-led holistic transformation, they can unlock a step change in CX and commercial results. Enterprises need to be able to identify opportunities across CX, omni-channel maturity, marketing excellence, sales effectiveness and execution – and know where to make no-regrets decisions around the capabilities required to succeed. These capabilities span people, process and technology.

Working with EY teams, organizations can:

• Benefit from knowledge transfer and close support until sales, marketing and service teams become operationally self reliant.
• Attain customer and commercial excellence by optimizing marketing spend and resource allocation.
• Create a future-fit business with scaled-up, efficient ways of working.
• Drive sustainable growth, lower costs and improved customer advocacy to grow customer lifetime value.

Elevate the customer experience

EY teams help companies revisit ideal customer profiles, segmentation and targeting based on potential value. Performance lifts when enterprises address shifts in customer engagement and channel preferences, align marketing, sales and service around moments that matter and give the front line the right tools to deliver a better experience.

Drive sustainable growth

It’s important to digitize go-to-market capabilities to add “pull-based” journey progression to push campaigns. We can help with the design and creation of new business models, offers and capabilities, guiding where to invest in the right technology platforms and data capabilities and supporting the integration of marketing and sales strategies with execution.

Improve productivity

We can conduct an informed review of underlying channel economics, helping to reset channel strategy and mix. Companies typically need to recast operating models to align resources to value, taking costs out by automating tasks, handoffs and workflows.