Press release

8 Mar. 2018 Toronto, CA

Ontario tobacco taxation is contributing to a growing contraband market

An EY review of tobacco tax policy in Ontario shows tax rate increases are reducing revenue for the province as consumers turn to a growing contraband market.

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Sarah Shields

EY Canada Assistant Director, Public Relations

Passionate communicator and writer. Firmly believes Vancouver summers are worth six months of rain.

Related topics Tax

Up to $3.4b in tobacco tax revenue lost to contraband market since 2013

An EY review of tobacco tax policy in Ontario shows tax rate increases are reducing revenue for the province as consumers turn to a growing contraband market.

The provincial government introduced a $3 per carton price increase in February 2016, followed by an additional $2 per carton increase in April 2017 — with a promise of further $4 per carton increases in both 2018 and 2019. Tax revenue for the province, meanwhile, has fallen short of expectations by $240m over the five-year period from 2013 to 2017.

Research shows that continued tax rate increases are widening the price gap between legal and contraband tobacco. Legal cigarette prices have increased by 15% since Q4 2014. What was then a $54 per carton price gap grew to $66 per carton in Q3 2017.

EY research suggests that additional planned tobacco tax increases by the Government of Ontario will drive that price gap to $78 per carton by the end of 2019. This could divert more legal taxed consumption into the untaxed contraband market instead. Data suggests legal demand will fall by almost 11% in 2018 and an additional 7% in 2019.

Contraband tobacco already represents more than one third (33.8%) of the total market in Ontario. What’s more, Ontario accounts for over 80% of the total tobacco contraband market in Canada. This translates into $750m in lost provincial revenue, or “tax gap,” per annum.

The EY report suggests that with recent federal and Ontario tobacco tax increases, the province could see revenues fall short of its forecasts by $235m per year in 2018-19 and 2019-20.

Based on these figures, the report recommends the provincial government consider alternative taxation plans and enforcement measures to mitigate the flow of revenue to the contraband market.

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EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.  Follow us on Twitter @EYCanada.