The COVID-19 pandemic, and the way we’ve responded, has affected lives, livelihoods, communities and businesses around the world. It’s been a crisis of uncertainty and many unanswered questions. But also one of solidarity, disruption, opportunity and the chance to reflect on what matters most. As coronavirus continues to dominate headlines, politics and corporate agendas, a new normal is beginning to take shape. How we approach current challenges – and opportunities – will pave the way for what’s next. Regular, honest and open dialog needs to be our key companion on this journey. By sharing various perspectives, ideas, realities and lessons learned, we can guide each other.
How do thought leaders and decision makers deal with the new normal?
Not the new normal itself will define who we are, but how we react to it.
Editor-in-chief New Normal Magazine,
Head Brand, Marketing and Communications Switzerland
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