EY teams believe there are three important steps 5G providers should take to help their business customers make the most of a 5G-IoT world.
1. Prioritize the reimagining of industries
Educate and inspire enterprises to think big in 5G:
The investment outlook in both 5G and IoT is fundamentally positive, and enterprises already have a range of 5G use cases in mind. However, overarching IoT drivers remain efficiency-driven while organizations are grappling with both 5G’s impact on their services portfolio and wider corporate strategy.
In this light, service providers should articulate a more compelling vision of what 5G can offer organizations, one that is sensitized to vertical needs. Educating enterprise customers on the business value of 5G, and how this can translate into game-changing use cases, will be essential.
2. Adapt 5G to the enterprise transformation agenda
Ensure that your 5G offerings are linked to wider emerging technology needs:
Anxieties around technology integration and maturity stand out as 5G challenges for enterprises. As a result, 5G providers should help their customers formulate the right linkages between 5G and IoT access technologies, and between these and related developments in edge computing and artificial intelligence (AI).
Only this kind of holistic perspective can help organizations surmount the pain points they feel amid a backdrop of ongoing budget pressure. The ability to create a 5G road map informed by the broader context of digital transformation is not just a nice-to-have — it’s mission critical.
3. Reinvent yourself as a partner, not just a provider
Deliver end-to-end solutions through more meaningful 5G ecosystems:
Perceptions of service providers are undergoing a pervasive shift. The era of technology push and transactional interactions is disappearing, and enterprises want consultative dialogue that delivers business outcomes through end-to-end solutions. No single type of supplier is trusted to provide all the proficiencies businesses need in a 5G world: telcos lead as IoT experts but rank lower as authorities on digital transformation.
5G providers should prioritize access to an ecosystem of competencies that can deliver 5G-IoT at scale over the next decade. Delivering actionable solutions that embrace the full spectrum of enterprise needs — from creating use cases and building business cases to addressing cybersecurity and data compliance — will be critical in the long term.
Detailed survey findings follow.