Photographic portrait of Janet Balis
COVID-19 moved human behavior leaps and bounds in a matter of months – it gave every company a new mandate around the customer journey, and they are rapidly accelerating digital transformation.

Janet Balis

EY Americas Customer and Growth Market Leader and Marketing Practice Leader

Transformation leader in media and marketing. Innovator. Digital native. Change agent. Passionate advocate for women and gender parity. Influencer. Mother.

Janet leads EY Consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads the EY CMO practice. Previously, Janet led the EY global consulting practice to the media and entertainment industry, working across agencies, television networks, MVPDs and publishers. 
 
Prior to joining EY, Janet worked extensively across broadcast, digital and print media at highly innovative media companies, including executive roles at AOL, Time Warner, The Huffington Post, Martha Stewart Living Omnimedia and Betaworks. 
 
She speaks and publishes extensively on topics including customer strategy, marketing, innovation and advanced advertising across leading media such as Harvard Business Review, Forbes, Ad Age and CNBC, most recently. She also serves on the boards of the International Academy of Television Arts and Sciences (Emmys) and the Global Board of the Mobile Marketing Association and has served as an advisor to the Harvard Business School Digital Initiative.

How Janet is building a better working world

“We are in a moment of unprecedented change across the globe. Working with clients, I help them embrace the new reality around consumers, business models and the broader ecosystem around them to build solutions that create value. While we cannot change the new consumer reality – which is atomized, disintermediated, complex and, above all, dynamic – we can make sure that we collaborate to build solutions.”