With vast strategy consulting experience across Southeast Asia, the Middle East, China and the US, Adrian advises consumer products and retail businesses on diverse topics to drive strategies and value creation. These cover commercial excellence, route to market, growth, market entry, e-commerce, retail format development as well as cost and efficiency optimization. He also led large-scale transformation projects that resulted in strong top-line growth.
Before joining EY, he was at a management consulting firm helping global and regional companies drive sustainable growth.
Adrian holds an MBA from the University of Virginia, US and a Bachelor of Accountancy from Nanyang Technological University, Singapore.
“Consumer products and retail businesses are under constant pressure to adapt to fast-changing customer and consumer demands, disruptive technologies and nontraditional competitors.
I work with companies to develop sustainable strategies that support revenue growth and build capabilities for the future. By helping them rethink business models, drive digital agendas and create organizational change, I help them stay relevant to customers and consumers, and succeed in the market.”
