Developing a lean, purpose-built team across all three areas will enable organizations to ask the right questions that will then lead to the right changes, for real business value.
One particular healthcare client, was on a mission to turn data into an enterprise-wide asset for fact-based decision making and innovation. They were struggling in a number of areas including: the inability to track and report on research and operations data; no data creation control with zero governance; siloed data repositories; and manual, limited analysis capabilities.
After an initial review and strategy development cycle, EY data and analytics teams collaborated with the client’s people to implement a strategy that included a centralized, big data platform that helped enable real-time insights across the entire organization.
The ‘right questions’ were developed. For instance, around referrer analytics. “Why are they referring or not referring?” “Why is their referral mix the way it is? Who are the referrers and non-referrers? What is the quality and value of referrers?
Using the analytics solution developed with the EY teams, the client could track different referrers across the entire referral journey and make fact-based decisions to drive revenue growth such as acquiring new patients and referrers, as well as increase effectiveness and productivity.
Success for this client came from the blended team of SMEs, industry, strategy and technology.