Which consumer future are you designing for?

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2 minute read 4 Apr 2019
By

Kristina Rogers

EY Global Consumer Leader

Global leader for consumer industries. Marketing strategist. Worked in 20 countries. Harvard MBA. Photographer. Scuba diver. Canadian fiction reader. Mother of two.

2 minute read 4 Apr 2019

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You need to make the right strategic choices today to be relevant tomorrow in consumer products.

Companies know they need to transform. But adapting to today’s consumer revolution is just part of the challenge. To stay relevant, you need to know where the world is going tomorrow. The next disruption wave will affect our lives in ways we can barely imagine today.

With FutureConsumer.Now, we’re testing assumptions about the years ahead. What will consumers value? What role might business play? How might people shop, play and work? What are the implications of change drivers — from AI and robotics to wider shifts in social structures and consumer aspirations?

We’re helping to navigate a future that is hard to predict and constantly evolving, yet exciting and ideally profitable for those who strategically plan for and start the transformation now.

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Summary

EY can help your organization to prepare for the future consumer now. 

About this article

By

Kristina Rogers

EY Global Consumer Leader

Global leader for consumer industries. Marketing strategist. Worked in 20 countries. Harvard MBA. Photographer. Scuba diver. Canadian fiction reader. Mother of two.