Disruptive technology is empowering consumers and blurring the lines between industries. Consumer-facing and health industries are converging and reaching a turning point. And it's going to change all our lives.
Imagine being able to hand over to bots all the boring purchases you make – from toothpaste to light bulbs – and saving time for the brands you really love, from cars to technology to entertainment to fashion.
Imagine your body as a huge data platform, enabling you to remain healthy for longer and to receive tailored treatment for any disease that arises, based on your unique genome and biomarkers.
While no one wants choice taken away, imagine a future where living, shopping and staying healthy is much easier, faster and more personalized. Who doesn't want that?
Struggling to stay relevant
Let's flip this and look at the business of consumer products and retail. Leaders tell us they are struggling to keep their organizations relevant: 75% of executives from consumer products and 66% from retail say their traditional value-creation tactics are increasingly disrupted.