With FutureConsumer.Now EY is helping business leaders make their organizations fit for a very different future, by thinking differently about the future.
Research and interviews with global innovators, futurists, business leaders and EY specialists identified over 150 drivers that could shape the future consumer.
We used those drivers to create eight powerful hypotheses. Each one relates to a key aspect of the future consumer: how people will shop, eat, stay healthy, live, use technology, play, work and move.
We then held a series of innovative hackweeks around the world to explore these hypotheses further and to model the kind of future worlds they might create. These took place in Berlin, London, Los Angeles, Shanghai and Mumbai.
We invited an eclectic mix of futurists, entrepreneurs, business leaders and EY specialists to these events. Over the course of a week, they used the 150 change drivers and eight hypotheses to model three alternative versions of the future.
The experience of creating these ‘future consumer worlds’ helped participants anticipate the direction of travel and the implications – and opportunities – for business today. It challenged all their assumptions about what it takes for a consumer-facing business to succeed – today and in the years ahead.
By the end of the hack, they were better prepared to stay relevant as consumers evolve, and to shape that evolution.