In this episode, we consider how consumer behavior is changing with regards to content consumption and access, and how TMT companies are responding to this change.
In this episode, we discuss how consumer behavior has changed regarding content consumption and access. The rise in streaming bolstered by the COVID-19 pandemic has media companies following the customer by launching new streaming services.
Media companies are watching customers cut the cord and lean toward digital; they realize that streaming solutions can give them a competitive edge. However, the cost of keeping content relevant, marketing to make customers aware of services, and the heavy technology investment required for streaming platforms may mean we see some future consolidation in the market, whether that is through partnering and joint ventures or acquisitions.
We also touch on the overlap with adjacent channels such as e-gaming, e-sports and the metaverse to understand how media companies can scale and expand their revenue models. There is momentum behind the convergence of all these worlds as companies continue to innovate and create other channels of engagement with their end users.
Join us for insights from:
- Irene Pipola, EY Italy Leader for Technology, Media and Entertainment, and Telecommunications
- John Harrison, EY Americas Media and Entertainment Leader
Along with our EY Tech Connect Moderators:
- Christina Winquist, EY TMT go-to-market strategy lead
- Martyn I. Whistler, EY Client Executive – Media & Entertainment
Key takeaways include:
We will continue to see media companies follow consumers into the streaming space, creating an extremely competitive global marketplace.
To succeed, companies must decide what business they want to be in, run their operations efficiently, reduce expenses and redeploy those savings into the right growth investments to drive streaming.
For additional insights and analysis showing customers’ changing attitudes toward technology, connectivity, content experienced in the home, and the companies that provide these products and services, see the EY Decoding the digital home survey.
For your convenience, a full text transcript of this podcast is also available. Read the transcript.
Duration 22m 15s