How can questions be a source of competitive advantage?

In any business transformation, there are so many ‘unknown-unknowns’ that it’s impossible to have all the best answers on an ongoing basis without first examining whether you are asking the best questions.

How can senior executives and board directors prioritize creating the conditions and culture that encourage better questions to consistently get to better answers?

In this episode of The Better Question podcast, host Juliette Foster is joined by Hal Gregersen, Executive Director, MIT Leadership Center and Senior Lecturer in Leadership and Innovation; and John Rudaizky, EY Global Brand and Marketing Leader.

Related topics Digital Innovation Technology Growth Trust

Guests discuss what better, catalytic questions are; their criticality for business leaders in the transformative age; and how to generate them to get to better answers and drive competitive advantage through innovation, growth mindsets, and trust.

Learning outcomes

  • For any business leader operating on the edge of the unknown – which is the prevalent position in the Transformative age – questions are mission critical.
  • Focusing on asking better questions upfront is the way to get to better answers – one drives the other. This process requires confidence; hard, deep analysis work; and a reframing to uncover new solutions.
  • Questions are a powerful, galvanizing way to drive purpose in both individuals and organizations.
  • Fostering the questioning capacity of human beings is critical to us for flourishing in a world where AI has deep influence.

For your convenience, full text transcript of this podcast is also available. Read the transcript. 

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Juliette Foster
Juliette Foster
Business journalist
Photographic portrait of John Rudaizky
John Rudaizky
 EY Global Brand & Marketing Leader

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Episode 08

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In this series

Series overview
(Event List - Manual)

How can questions be a source of competitive advantage?

In this episode of The Better Question podcast, host Juliette Foster and her guests discuss the power of asking better, catalytic questions to get to better answers and drive competitive advantage in business in the transformative age.
!{Event-Podcast}

Episode 08
!{Event-Duration}
18!{Event-DurationMinutes} 11!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

John Rudaizky

EY Global Brand & Marketing Leader

!{Event-FullDetails}

How can more women become architects of the digital world?

In this episode of The Better Question podcast, host Juliette Foster and her guests discuss the connection between gender and technology, and how technology can help advance women all the way up to the boardroom.
!{Event-Podcast}

Episode 07
!{Event-Duration}
17!{Event-DurationMinutes} 20!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

Sharon Sutherland

EY Global Center for Board Matters Leader and Area Program Management Leader

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What’s after what’s next?

In this episode of The Better Question podcast, host Juliette Foster and her guests discuss the megatrends that will define our working world over the next 3 to 8 years.
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Episode 06
!{Event-Duration}
18!{Event-DurationMinutes} 55!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

Janet Balis

EY Global Media & Entertainment Advisory Services Leader

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When the human body is the biggest data platform, who will capture value?

In this episode of The Better Question podcast, host Juliette Foster and her guests discuss the opportunities stemming from the transformation of the life sciences sector, driven by data and digital.
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Episode 05
!{Event-Duration}
19!{Event-DurationMinutes} 11!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

Pamela Spence

EY Global Health Sciences and Wellness Industry Leader and Life Sciences Industry Leader

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Is gender equality the secret to success in our Transformative Age?

In this episode of The Better Question podcast, host Juliette Foster and her guests discuss the power of gender equality in business.
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Episode 04
!{Event-Duration}
18!{Event-DurationMinutes} 32!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

Julie Linn Teigland

EY EMEIA Area Managing Partner and EY Global Leader – Women. Fast forward

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Does the speed of change blur or sharpen your focus?

In this episode of The Better Question podcast, host Juliette Foster and her guests discuss how business leaders can lay foundations for growth.
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Episode 03
!{Event-Duration}
17!{Event-DurationMinutes} 27!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

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How does purpose help create value from vision?

In this episode of The Better Question podcast, recorded at EY World Entrepreneur Of The Year™ 2018, host Juliette Foster and panelists discuss the power of purpose.
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Episode 02
!{Event-Duration}
16!{Event-DurationMinutes} 48!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

!{Event-FullDetails}

How can you be both the disruptor and the disrupted?

In this episode of The Better Question podcast, recorded at EY World Entrepreneur Of The Year™ 2018, host Juliette Foster and her guests explore how to be disruption-ready.
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Episode 01
!{Event-Duration}
18!{Event-DurationMinutes} 38!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

Gil Forer

EY Global Markets Digital and Business Disruption Leader

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