How can questions be a source of competitive advantage?

In any business transformation, there are so many ‘unknown-unknowns’ that it’s impossible to have all the best answers on an ongoing basis without first examining whether you are asking the best questions.

How can senior executives and board directors prioritize creating the conditions and culture that encourage better questions to consistently get to better answers?

In this episode of The Better Question podcast, host Juliette Foster is joined by Hal Gregersen, Executive Director, MIT Leadership Center and Senior Lecturer in Leadership and Innovation; and John Rudaizky, EY Global Brand and Marketing Leader.

Guests discuss what better, catalytic questions are; their criticality for business leaders in the transformative age; and how to generate them to get to better answers and drive competitive advantage through innovation, growth mindsets, and trust.

Learning outcomes

  • For any business leader operating on the edge of the unknown – which is the prevalent position in the Transformative age – questions are mission critical.
  • Focusing on asking better questions upfront is the way to get to better answers – one drives the other. This process requires confidence; hard, deep analysis work; and a reframing to uncover new solutions.
  • Questions are a powerful, galvanizing way to drive purpose in both individuals and organizations.
  • Fostering the questioning capacity of human beings is critical to us for flourishing in a world where AI has deep influence.

For your convenience, full text transcript of this podcast is also available. Read the transcript

!{PresentersAndOrganizers-Presenters}

Juliette Foster
Juliette Foster
Business journalist
John Rudaizky
EY Global Brand & Marketing Leader

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Episode 08

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In this series

Series overview
(Event List - Manual)

How can questions be a source of competitive advantage?

In this episode of The Better Question podcast, host Juliette Foster and her guests discuss the power of asking better, catalytic questions to get to better answers and drive competitive advantage in business in the transformative age.
!{Event-Podcast}

Episode 08

!{Event-Duration}
18!{Event-DurationMinutes} 11!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

John Rudaizky

EY Global Brand & Marketing Leader

How can more women become architects of the digital world?

In this episode of The Better Question podcast, host Juliette Foster and her guests discuss the connection between gender and technology, and how technology can help advance women all the way up to the boardroom.
!{Event-Podcast}

Episode 07

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17!{Event-DurationMinutes} 20!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

Sharon Sutherland

EY Global Center for Board Matters Leader and Area Program Management Leader

What’s after what’s next?

In this episode of The Better Question podcast, host Juliette Foster and her guests discuss the megatrends that will define our working world over the next 3 to 8 years.
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Episode 06

!{Event-Duration}
18!{Event-DurationMinutes} 55!{Event-DurationSeconds}

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Juliette Foster

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Janet Balis

EY Global Media & Entertainment Advisory Services Leader

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Episode 05

!{Event-Duration}
19!{Event-DurationMinutes} 11!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

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Pamela Spence

EY Global Health Sciences and Wellness Industry Leader and Life Sciences Industry Leader

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Episode 04

!{Event-Duration}
18!{Event-DurationMinutes} 32!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

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In this episode of The Better Question podcast, host Juliette Foster and her guests discuss how business leaders can lay foundations for growth.
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Episode 03

!{Event-Duration}
17!{Event-DurationMinutes} 27!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

How does purpose help create value from vision?

In this episode of The Better Question podcast, recorded at EY World Entrepreneur Of The Year™ 2018, host Juliette Foster and panelists discuss the power of purpose.
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Episode 02

!{Event-Duration}
16!{Event-DurationMinutes} 48!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

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In this episode of The Better Question podcast, recorded at EY World Entrepreneur Of The Year™ 2018, host Juliette Foster and her guests explore how to be disruption-ready.
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Episode 01

!{Event-Duration}
18!{Event-DurationMinutes} 38!{Event-DurationSeconds}

!{PresentersAndOrganizers-Presenters}

Juliette Foster

Business journalist

Gil Forer

EY Global Markets Digital and Business Disruption Leader