China’s rise to the world’s largest economy is the third phase of the development of a modern, connected Asia.
Already a sizeable region, with numerous markets, many of the world’s largest economies in 2030 will be Asian. Organizations must therefore pay more attention to their relationships with trading partners throughout the continent, not just China.
In this episode of The Better Question podcast, EYQ Fellow Chris Meyer and Yassmin Abdel-Magied are joined by Parag Khanna, Managing Partner at FutureMap, and Jennifer Zhu Scott, Founding Principal of Radian Partners.
Chris and Yassmin’s two guests discuss how the continuing emergence and growing strength of China’s Belt and Road Initiative – an economic and strategic initiative linking the two ends of Eurasia, Africa and Oceania, more closely – will empower China’s trading partners to participate as part of a multi-polar Asian economy, and what this means for organizations looking to build strength and partnerships and develop opportunities across the region.
Within the scope of China’s Belt and Road initiative, it will be critical to understand how relationships — with vendors, governments and customers — will be affected if China becomes their dominant trading partner.
- To understand the future of growing Asian markets, organizations must spend time in China’s second-tier cities, as well as India and Indonesia.
- Increasing mobile phone use within second and third-tier Chinese cities has seen a rise in the cashless consumer — consumer goods companies must adapt.
- Organizations must look to hire — and listen to — local people throughout the region to help their organizations adapt to an increasingly diverse set of values.
- Business leaders must equip their organization to think capably about interacting with Asian markets, and ask: What is my inventory of expertise and network assets? Do we have experience of doing business in the region, or understand the nuances?
For your convenience, full text transcript of this podcast is also available. Read the transcript.
Duration 24m 00s
In this seriesSeries overview
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EY Global Center for Board Matters Leader and Area Program Management Leader
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