EY sponsorship of USA Rugby
EY is the Official Principal Partner of USA Rugby, supporting USA Rugby on digital and technological transformations, innovating and growing the game in the United States.
We know that diverse teams drive unparalleled results. When individuals apply their unique strengths toward a common purpose, the team is best positioned for success. That's why we’re proud to support USA Rugby by providing digital transformation to drive innovation around rugby, while promoting the power of diversity – on and off the field.
EY Americas Area Managing Partner
The two-year partnership will be focused on supporting the transformation of USA Rugby’s diversity and inclusiveness program, as well as using EY’s most innovative digital strategies to help develop the sport and the fan experience around the world.
The term encompasses USA Rugby men’s and women’s senior national teams participating in the annual HSBC World Rugby Sevens Series, international test matches, the Rugby World Cup Japan 2019 and the Tokyo 2020 Olympic Games.
The sponsorship will support EY's diversity and inclusiveness (D&I) program and initiatives including the Athlete Transition Program, Women Athletes Business Network and Women in Leadership and Technology. EY will also provide business strategy, technology and business transformation services to USA Rugby’s.
How EY is helping USA Rugby to transform into a truly digital brand
- Helping to develop a purpose-led business strategy
- Providing support and guidance around the innovation and development of digital, data and analytics capabilities
- Driving deeper fan and player engagement
- Helping to transform the business and develop new innovations around business model and revenue streams
How EY is building a better working world through sports
The values that have long been associated with the sport of rugby are ones that EY has also embraced and encouraged in its culture and its people. Rugby is one of the fastest-growing sports worldwide and there are parallels in how it is bringing fans together and the way in which EY also connects people globally. This is why EY is well positioned to support the building of legacies, define sporting moments and, ultimately, build a better working world.
EY has established itself globally as long-standing supporters of rugby, through previous collaborations with the Rugby World Cup 2015, the British & Irish Lions 2017, the Women’s Rugby World Cup 2017, and most recently, as the Ofﬁcial Professional Services Supplier of Rugby World Cup 2019.
EY's sports-focused initiatives include the EY Women Athletes Business Network and the International Women's Forum® (IWF) who have created a mentoring program for select members of our network. Each year, EY pairs up to 25 elite female athletes with top female business leaders. Mentors are women who can teach, guide and inspire our athletes - just as their coaches have - so they can successfully make the transition from their passion for sport to their passion to succeed in the professional business world.
More about USA Rugby
USA Rugby is the national governing body for rugby union in the United States and oversees the four senior national teams: Men’s and Women’s 15-a-side (Eagles), and Men’s and Women’s seven-a-side (Eagles Sevens).
The Eagles play international test matches, and every four years, compete in the Rugby World Cup and Women’s Rugby World Cup. Similarly, the Eagles Sevens teams compete every four years as part of the Olympic Games. When rugby sevens was introduced to the summer Olympics in Rio 2016, USA Rugby became a full sport member of the United States Olympic Committee (USOC) and Team USA.
The Men’s and Women’s sevens squads are currently both ranked second in the world, and will compete in the Tokyo 2020 Olympic Games.
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