Our reflections on what the world looks like after the COVID-19 pandemic.
COVID-19 has become a unique event in modern history with as yet unknown ramifications. For the first time, we are trying to constrain a pandemic through the broad restriction of economic and social activities around the world. All of us and our businesses are currently struggling to keep things moving while protecting our past achievements. Next steps are crucial, but not necessarily evident.
The pandemic has brought simultaneously a demand and supply-side crisis that affects industry ecosystems and consumer behaviors at many different levels. Markets such as the EU and the US that companies could previously treat as “single markets” have in many respects become patchworks with local restrictions and regulations. Exacerbating the magnitude of these challenges is the uncertainty of how long these restrictions should last.