Other sectors are already considering 5G’s relationship to other emerging technologies. Forty percent of energy respondents cite this as a priority and, with 23% already investing in 5G, they are also leading in terms of 5G investment. 5G providers should adapt their approach for these customers, recognizing that those industries with a more mature view of 5G are already considering how it can be harnessed with other technologies, from artificial intelligence (AI) to edge cloud.
2. Sensitize your 5G offering to a post-COVID-19 world
The COVID-19 pandemic has brought a new urgency to industry transformation. Government and health care are both sectors where resilience and innovation are becoming more important than ever. 5G can play a unique role in delivering this, yet both industries currently lag the 5G investment curve while their levels of trust in telecoms suppliers and confidence in the 5G ecosystem represent areas of some uncertainty.
To improve the credibility and relevance of their offerings, 5G providers should be responsive to their customers’ changing prioritization of use cases in the wake of COVID-19. Ahead of the pandemic, government respondents were already alert to the role 5G could play in improving public safety and emergency response, with more than half singling out these use cases. However, more sophisticated 5G use cases in health care — for example, connected hospitals and ambulances — ranked further down the list of critical 5G-based use cases, cited by less than one in four respondents within that sector. These may now become more pressing needs in the current situation.