Rashkhan Garashli, Co-Owner, HORECA

Before founding HORECA, Rashkhan Garashli launched two business ventures that failed. They taught him that providing an innovative service is not enough if there’s no market for it. That’s when he spotted an opportunity. At the time, hospitality was one of the fastest growing non-oil sectors in Azerbaijan, but there were few large-scale cleaning brands available. So in 2011, Rashkhan launched HORECA, a company providing professional cleaning products for the hotel, restaurant and catering sector.

HORECA introduced many professional cleaning products to Azerbaijan and Ukraine for the first time. The company supplies products from laundry detergent to pool cleaner, quickly becoming the official distributor for several renowned international brands. Initially, Rashkhan faced difficulties trying to import the goods. “One of our biggest challenge was to fight bureaucracy to clear goods through customs,” he says. Rashkhan’s persistence paid off, and HORECA is now the local market leader for professional cleaning products.