The Disrupters: How Lyft, Ola and others are radically transforming the automotive industry

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18 minute read 4 Apr 2018
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Economist Films

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Economist Films is a video initiative launched in 2015 to truly express The Economist brand within moving image.

18 minute read 4 Apr 2018

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From car-sharing to autonomous vehicles and more, the car industry is dealing with disruption from new ideas and new competitors.

The Disrupters explores the pressures of change confronting some of the world’s most established industries.

About The Disrupters

How do successful businesses evolve and turn threat into opportunity? Two-thirds of what we consume today was not invented twenty-five years ago….The pace of change, obsolescence and renewal is still accelerating. And entire industries are being challenged like never before to open up, innovate and reinvent themselves.In The Disrupters we’ll meet the men and women on both sides of history - the up-starts mounting the challenge and those charged with seeing them off. We’ll offer a sense of the restless, ceaseless nature of the disruptive change they face, and glimpse both the uncertainties and the transformative possibilities this offers.

Cars of the future – tech and apps will make you ride not drive

The car is the world’s most underutilized asset – and the car industry is regarded by some as the most disruptible on earth. In this documentary we feature Lyft and Ola and their rapid growth among the car using populace in emerging markets like India - illustrating the disruptive force of the sharing economy.

We'll show how the biggest car manufacturers in the world are being forced to respond - and drastically innovate in order to survive. From their own car-sharing – and bike sharing - programmes through autonomous vehicles to re-imagining the car as a tech and entertainment space where the driving is almost an afterthought, they're setting out to steal the thunder of these industry newcomers.

A century ago the Ford Motor Company was one of the original disrupters. The company’s current CEO Mark Fields tells us how it feels now the boot is on the other foot. It’s a story that takes us from Delhi to Detroit and sees the carmakers setting up shop in the backyard of some of their biggest disrupters – Silicon Valley.

Meanwhile, start-ups and tech giants have jumped in to the transport space. Companies like Ola are making it easier than ever before to use a car without owning the vehicle, and with technology companies re-imagining the entire concept of car travel with driverless cars, the auto industry is set for a period of radical transformation.

 

This film and article were developed by The Economist Films, supported by EY.

Summary

With new competition from companies such as Lyft and Ola, the auto industry is set for a period of radical transformation.

About this article

By

Economist Films

Native news outlet

Economist Films is a video initiative launched in 2015 to truly express The Economist brand within moving image.