Full Potential Paradigm™
Is your organization’s strategy optimized for reaching its revenue and margin full potential? While there is no panacea to achieving success, EY-Parthenon’s proprietary diagnostic framework, the Full Potential Paradigm, can help lead you on the path to a strong strategy.
What EY can do for you
A well-planned business strategy that is focused on optimizing shareholder value starts with setting aspirational, but achievable, targets and evaluating optional pathways to reach those goals. While there is no panacea to achieving success, EY-Parthenon’s proprietary diagnostic framework, the Full Potential Paradigm, can help lead you on the path to a strong strategy.
Full Potential Paradigm is a deep, data-driven construct to help CEOs confidently set performance targets, prioritize investments, and mitigate risks. At EY-Parthenon, we work with our clients to pull together public data, company data and primary research. We then synthesize this information and develop analyses and suggestions that CEOs and business leaders of an organization can use to establish targets and test potential avenues before setting their strategy.
The foundation upon which Full Potential Paradigm sits, market context, is the depiction of your company’s market, including competitors, customers and cost, as well as market adjacencies. For any organization, understanding the respective market dynamics, your business model, the value chain and the business definition are the most critical steps in building out your Full Potential Paradigm analysis.
The Performance Gap diagnostics address the first of the critical CEO questions — performance and performance targets, as evidenced by profitability and operating margin. Full Potential Paradigm identifies an appropriate target margin based on industry structure and your relative market share against your competitors.
The Opportunity Gap diagnostics use both strategic and financial analysis techniques to provide an objective lens to help manage your business’s growth through identifying business concerns within your company that require further investment, as well as M&As and divestment prospects.
The Perception Gap diagnostics assist you in understanding market expectations and identifying the steps required to align your company’s perception with its performance. It directs you in deciding where to allocate time and investment in terms of what is most important for market valuation.
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