EY and the Irish Times announce a 12 month partnership which sees the leading professional services multinational sponsor the ‘Inside Business’ Podcast.
The Irish Times ‘Inside Business’ Podcast is hosted by Business Editor Ciarán Hancock and is dedicated to business, economics, tech and finance. Every Wednesday, Ciarán is joined by award winning journalists, analysts and industry experts and recent guests include Fáilte Ireland CEO Paul Kelly, UCD Professor of Management Niamh Brennan and IBEC CEO Danny McCoy. The podcast boasts an average listenership of over 8,600 plays per episode.
Through this partnership, The Irish Times and EY will drive audience growth and engagement by utilising multiple platforms across The Irish Times including online and print, social media & e-mail marketing to drive traffic to the podcast, as well as live podcast events to further engage listeners.
Irish Times Business Editor and Inside Business host Ciarán Hancock welcomed the announcement saying, “Inside Business is a trusted source and a key reference for everyone looking for an in-depth and insightful analysis on the major business and economics issues in Ireland and globally. We are constantly innovating in the audio space with live events, outside broadcasts, and interviews with key business leaders to provide ongoing engagement with our audience. I’m delighted to welcome EY as sponsor as we strive to grow, innovate and deliver the best business analysis and insights on our must-listen weekly podcast.”
Commenting on the partnership, Irene O’Gorman, Director of Markets, EY Ireland said, “EY is delighted to partner with The Irish Times as sponsor of the Inside Business podcast series. As a firm that works with many of Ireland’s leading companies, supporting their growth and transformation journeys, we understand the importance of bringing high quality, pertinent insights to the business community. This is a wonderful opportunity for us to support one of Ireland’s most trusted and authoritative media voices, at a time when the need for reliable commentary and analysis has never been greater. Podcasts have become a rich, valuable and much enjoyed medium for business people today and we look forward to collaborating with The Irish Times team to ensure that the highly respected Inside Business podcast continues to go from strength to strength.”
Speaking at the launch, Irish Times Media Solutions Director Eimear Moran commented, “The Irish Times maintains a keen focus on growth and product enhancement across our audio portfolio and we are delighted to welcome EY as a partner which will greatly contribute to this ongoing success.”