Blockchain platforms

The future of doing business will be through tokens and smart contracts, enabled by blockchain. EY has a clear vision and strategy for how blockchain is digitalizing and integrating supply chains by knitting together business operations and finance at the ecosystem level.

Case Study
The better the question. The better the answer. The better the world works.
Case Study

How blockchain helped a gaming platform become a game changer

EY and Microsoft Xbox implemented a transparent blockchain network so creators could focus on developing the future of gaming.

Case Study
The better the question. The better the answer. The better the world works.
Case Study

How can technology help the gaming industry play fair?

Our blockchain solution gives Microsoft Xbox an infrastructure that helps them manage and reward game creators.

The video game industry (which has a 2019 revenue forecast of $152b)1 employs some of the brightest creative and technological minds. And while this marriage of creativity and technology was bringing enjoyment to the masses, Microsoft Xbox’s processes meant that game creators faced some unique challenges.

Global gaming industry


of forecasted revenue, serving over 1.7 billion consumers worldwide.

Microsoft Xbox’s legacy system for securing and managing royalty payouts was cumbersome, sometimes taking over 45 days to issue payments. This complexity wasn’t just causing mounds of paperwork; it was also creating anxiety for creators with small businesses and limited resources. Microsoft Xbox knew there had to be a smarter way to manage the process, so it engaged EY to implement a suite of smart digital solutions to address the problem.

Portrait girl lighted colorful code
Case Study
The better the question. The better the answer. The better the world works.
Case Study

A blockchain solution that integrates closely with game creators

Together, EY and Microsoft Xbox are implementing smart digital solutions to help game creators do their best work.

The $152b gaming industry serves over 1.7 billion consumers worldwide. This is enabled through partnerships between gaming platforms such as Xbox and thousands of developers, publishers, authors, designers, production houses and distributors. These relationships are all key in maintaining a high-quality product and attracting the best talent and creators to the platform. Microsoft Xbox and EY implemented a blockchain solution that seamlessly connected these parties and enhanced their experience by enabling fast, frictionless payment for their work.

Smart contracts encode game creators’ IP rights

The first step in refreshing the legacy systems was to introduce a new digital contract. By opting in, industry participants agreed to new terms with a simple e-signature. The legal terms were then encoded in the blockchain network in the form of smart contracts.

An automated solution that brings down operational costs

Building on the foundation of contractual transparency, EY focused on the royalty calculation system — a major pain point for Microsoft Xbox. The legacy system of calculating and distributing benefits was plagued by loads of unnecessary reviews and tedious manual processes. Delays in calculation and high operational costs were eating into the overall profits of the industry. By automating the entire system, EY helped Microsoft Xbox reduce the manual effort and significantly reduce the operational costs associated with processing payments for creators.

Near real-time purchase records show game creators what they have earned

While smart contracts were used to accurately calculate the royalty payouts for Microsoft Xbox’s partners, the next step was to securely and transparently share the information with them in near real-time.

Providing near real-time access to data greatly improves the process’s effectiveness, and insights that lead to a more enriching experience for the partners.
Tim Stuart
Xbox Chief Financial Officer at Microsoft

As consumers purchase digital content, the smart contracts apply the encoded contractual logic and instantly calculate the royalty. This information is then sent to each participant’s node, creating an immutable record of transactions and royalty obligations. Not only does this provide creators peace of mind, it allows them to record financial transactions daily, vastly improving their forecasting and reporting capabilities.

Student using digital tablet vr classoom
Case Study
The better the question. The better the answer. The better the world works.
Case Study

A transparent blockchain ecosystem that empowers creators

Microsoft Xbox’s new blockchain network is better for business and better for game creators.

The technology solutions implemented in this project led to profound benefits – both for the Microsoft Xbox business and for its partners. By implementing a blockchain-based network and streamlined forecasting, creators, producers and Xbox all benefit from a more transparent and connected system. Microsoft Xbox now issues transactional details instantly, keeping creators satisfied. Because there is more trust in the process, game creators are once again empowered to spend money where it really counts — creating innovative new games. 

Direct to your inbox

Stay up to date with our Editor's picks newsletter. 


Contact us

Like what you’ve seen? Get in touch to learn more.

Game developers discuss game design

What EY can do for you

EY can help you with the complete business lifecycle from contracting, ordering, fulfilling, invoicing, to payments. You can do business on a blockchain with EY OpsChain and then get insight into what happened with EY Blockchain Analyzer. EY also knows how to manage the tax and audit requirements for blockchain-based transactions. Working with EY, companies can be confident about getting the benefits of this new technology while handling the regulatory and tax complexities of an emerging ecosystem.

Understanding EY’s Blockchain platforms

Infographic depicting EY's blockchain platforms

Transforming the business lifecycle with EY OpsChain, EY Blockchain Analyzer, Nightfall, Dye Pack and Smart Contract and Token Testing

EY OpsChain

The EY OpsChain platform lets companies interact with their business partners, customers and suppliers, over public or private blockchains. It aims to facilitate the tokenization of key business assets like inventory or contracts, and represents them on a blockchain, as tokens, contracts or payments.

EY Blockchain Analyzer

The EY Blockchain Analyzer platform is designed to facilitate and support Audit teams in the reconciliation of data between the client’s books and records and the public ledger. It helps Audit teams understand what clients are doing on the blockchain, and how their business is shaping up in that environment.


Nightfall makes transactions on public blockchains secure and private. It replaces sensitive business information with a type of cryptography called a Zero Knowledge Proof. This technology is designed to bring trust to public blockchain transactions and has been released in the public domain allowing for secure, private transfers and payments on the public Ethereum network.

Dye Pack

Dye Pack mitigates the risk of wallets being hacked and tokens being stolen in public blockchain transactions. It cryptographically tags private tokens, rendering them unspendable in the event of a theft and makes it possible for companies to issue replacement tokens. Dye Pack gives businesses confidence in adopting public blockchains for their private transactions.

Smart Contract and Token Testing

Smart Contract and Token Testing enables enterprise users to check the functionality, security, and the quality of smart contract implementation. It also as simulates transactions before being executed on the blockchain network.

Contact us

Like what you’ve seen? Get in touch to learn more.