- Change from the inside out: Reconfigure internal processes to strengthen operational resilience and the talent agenda, while engaging external ecosystems — suppliers, partners and customers — to position for future growth.
- Plan for the next unforeseen shock: Strategize for the next unplanned event to help maintain supply chain security and open channels to customers.
Technology drives the transformation agenda
Indian CEOs have their eye on technology to transform their businesses and protect profit margins. Roughly half (49%) are planning to use technology and automation to improve scalability and replace higher-cost labor roles, as well as digital platforms to increase customer interactions.
Further, as Indian CEOs look ahead to the next five years, they recognize that data and innovation are critical for unlocking new paths to growth. Nearly one quarter (23%) are prioritizing innovative delivery systems and channels for interacting with customers – a sentiment supported their digital transformation intentions. At the same time, one in five (20%) expect to use data more effectively to innovate new products and services.
Yet, while they have one foot firmly planted in the future, Indian CEOs are also aware of the importance of growing for today, with one fifth (19%) saying growth will also come from increasing sales of existing products and services to existing customer segments.