4 minute read 26 Apr 2022
Tax function in Finance

CFOs: A strategic enabler for business in the dynamic tax environment

By EY India

Multidisciplinary professional services organization

4 minute read 26 Apr 2022

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In the latest session of the EY India CFO Forum, we discussed how the role of CFOs has evolved.

In brief

  • CFOs need to be forward-looking, and pro-actively create readiness to respond to changes and become future ready
  • Integrating people, processes and technology are now strategic imperatives for success of the tax function
  • CFOs are looking to ride the transformation wave and realize efficiencies by unlocking opportunities

Tax landscape has drastically changed in the recent years — be it from the Government side or from a business perspective. In light of these changes, C-Suite across industries is grappling between many pressing forces — risk management, talent management and reskilling, digitization by tax administration, constant legislative and regulatory changes, transparency initiatives within tax, greater need for business partnering and list could go on.

These forces significantly impact the way tax functions operate today, leading to a shift in the role of the tax function in current times.

This is echoed by the industry at large. As part of our fourth annual survey on Reimagining the Tax Function, we reached out to senior finance and tax executives and a fascinating 73% of the respondents said that the tax function is being called upon to play a stronger role in helping business with its strategic direction.

In the latest EY India CFO Forum, we asked eminent panelists of CFOs, across diverse industries to share insights on how their role and priorities as a CFO have changed over time.

The role of a CFO has changed significantly from what it was five years ago. Amidst a lot of uncertainties and risks, tapping on the right opportunities for business and for tax and finance functions is the biggest focus today.
Chandrasekar Thyagarajan
Chief Financial Officer, Birlasoft
Tax is more than just an expense line or cost of doing business. In fact, it has a much more critical role to play in business decisions in the “next normal”. Integrating people, processes and technology are now strategic imperatives for success of the tax function.
Panna Chugh
Head of Finance, Fidelity Investments, India

The panelists unanimously agree that the role of a CFO today is extremely dynamic.

CFOs today need to be forward-looking and plan to become a strategic enabler for business without losing sight of the key focus area — ensuring timely, accurate and risk-managed compliances.

In this journey to realize their vision of a future-ready tax function, CFOs are looking at the challenges from the lens of converting these into opportunities.

Some opportunities and challenges discussed during the session included:

  • Attracting and retaining the right talent and providing them with a thriving/ growth-oriented environment
  • Releasing tax team bandwidth from manual/ low value-added tasks to ensure greater focus on strategic activities
  • Building capabilities across talent to augment process and technology skills along with technical skills that enhance the ability to learn and re-learn
  • Collaborating with other business functions, adding value to business, and supporting an organization’s growth through innovation
  • Harnessing the power of technology in businesses and tax function operations, at the same time de-risking the organization from cyber-security threats
  • In light of trends around expanding compliance requirements and the increase in tax risk profile, pro-actively create readiness to respond to changes and become future ready
  • Effectively manage tax function operating costs and ensure predictability/ visibility 
  • Periodic review of the operating model to identify areas for transformation and automation to be able to deliver today’s requirement and to manage the growing scale of operations
CFOs are looking to ride this transformation wave and realize efficiencies from unlocking opportunities.

The Industry at large has adopted various approaches to bring about this shift. Some companies have adopted an activity of tax transformation across processes or areas that need an overhaul, some have adopted digitization to automate specified tax processes aimed at improved accuracy, visibility, and control and some have put in place outsourcing or co-sourcing models where they partner with external professionals to operate tax functions.

Talking about various routes one could take in their journey to transformation, the panelists discussed how CFOs need to be forward-looking and plan ahead to become a strategic enabler for business without losing sight of the key focus area — ensuring timely, accurate and risk-managed compliances.

Planning ahead in a very dynamic tax and regulatory environment while maintaining high standards of governance is critical. Data analytics, trend analysis, and identifying corrective actions proactively is a big part of a CFO’s responsibility.
Paras Nayyar
Chief Financial Officer, True North

The tax function is no longer a tick in the box function. Rather, it is a strategic function with immense potential to add value to the business. The trick is to find the right balance of people, process, data, and technology, says Jitesh Bansal, EY India Tax & Finance Operate Leader.

Summary

The time to act is now! CFOs need to gear up to build an efficient and future-ready tax operating model. 

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By EY India

Multidisciplinary professional services organization