2 minute read 28 Oct 2020
Growth of women entrepreneurship

How can rural women entrepreneurship unlock a better future for the next generation?

By EY India

Multidisciplinary professional services organization

2 minute read 28 Oct 2020
Related topics Corporate responsibility

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EY Foundation is working to provide micro-entrepreneurship opportunities to rural women, helping lift thousands of families out of poverty.

Nearly 70% of India’s population lives in rural India* and is dependent on agriculture as a primary source of income. This also makes a significant population dependent on the vagaries of monsoons that result in unpredictable incomes for the farmers. Unemployment among rural youth also worsens the prospects of stable livelihood for rural families.

Over the years, rural families have chosen livestock as their secondary source of livelihood which has its own challenges. Monica Mahato from Salboni village, situated in Medinipur district in West Bengal took up animal husbandry to supplement her family’s income. Like her, many people in her village have goats and chickens, but survival rates of the livestock were very low due to lack of proper treatment. Many a times, the mortality rate was as high as 90%.

To support rural households in diversifying and supplementing their farm incomes, EY Foundation collaborated with Shamayita Math, a women’s welfare organization. They train rural women in nurturing a healthy livestock through proper vaccination, medicines and other important management practices starting from feed, fodder to shelter management.

Through similar rural interventions aimed at creating women entrepreneurs, EY has helped increase incomes of over 275,000 families in around 3,000 villages across 10 states of India.

Watch the story of Monica Mahato, a microentrepreneur in animal husbandry who feels proud to enhance her family’s income and provide better access to healthcare and education for her children.

Shamayita Math trains women, under their “Pashu Sakhi” program.  The Pashu Sakhis (friends of animals) are responsible for organizing village-level meetings, mainly with women Self Help Group (SHG) members who are involved in goat rearing. They train the women in management of goats’ habitation, fodder management and techniques like deworming to protect the animals from diseases.

So far, the organization has trained over 180 Pashu Sakhis to serve 500+ villages in three districts. Today, they are earning between INR18,000 - 50,000 per annum. This is helping not only gain self-esteem but also contribute to their families’ income.

Around 23,600 households in West Bengal are engaged in animal husbandry, more than 11,500 of them have purchased two or more mother goats by taking loans from their SHGs and over 9,500 have started rearing six or more new desi poultry birds. This has resulted in a significant increase in average additional income from INR9,000-32,000 per year in three years’ time.

*Source: Census 2011

Summary

Through similar rural interventions aimed at creating women entrepreneurs, EY has helped increase incomes of over 275,000 families in around 3,000 villages across 10 states of India.

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By EY India

Multidisciplinary professional services organization

Related topics Corporate responsibility