While the proliferation of ecommerce services has been slowly increasing every year, the eCommerce future trends are helping bringing onboard a wave of first-time customers across segments providing greater opportunities for enterprises and start-ups to cater to the growing cohort. The segment brought in ~$8 bn in investments from a very active PE-VC ecosystem and catapulted 9 companies to unicorn status with more expected to reach the milestone in the near future.
Some of the key ecommerce trends we expect to witness in India in the near future include:
- Omni channel strategy - As traditional offline channels increasingly adopt online channels to reach their customers. The reverse is also true as online channels also look to expand their footprint through experience stores, etc.