Sunil Mirani is the Co-founder and Chief Executive Officer of Ugam, a next-generation data and analytics company which helps global corporations make smarter decisions to accelerate their digital transformation. His life story inspires entrepreneurs about holding firm to values and beliefs and blending them into an enterprise’s purpose and way of working.
Mr. Mirani’s life experiences had a strong influence in shaping his value system. He was part of the founding team that started Sakura Capital India Limited. However, the venture met a pre-mature end post the Japanese banking crisis of the mid-1990s. It, however, ingrained in him many elements of the Japanese culture and values such as building long-term relationships and working with thoroughness, meticulousness, and perfection. After that, he capitalized on the global Internet boom of the late 1990s and started a dot-com venture, PlanetCustomer.com . But once again, his venture came to an abrupt halt as the business was affected by the dotcom bust during the early 2000s.
The dauntless entrepreneur in him started exploring alternative business models with renewed energy and enthusiasm. He then co-founded Ugam, a data and analytics company, in the year 2000. From its early days of survey analytics and product data management to the world of Big Data and Advanced Analytics and now the age of Artificial Intelligence and Machine Learning, Ugam has been riding the different tides of market change. In 2019, Merkle, a US-based global marketing agency owned by the Dentsu Group of Japan, took majority stake in Ugam.
Ugam has grown at a CAGR of 43% since inception without any institutional capital. Today, the company has worked with 20 of the Fortune 500 companies, including 10 of the world’s top 25 market research firms and 10 of the top 100 retailers.
People close to Sunil Mirani see him as a resilient person with a vast repository of entrepreneurial spirit. He has earned respect in the country’s business circles not just for his strategic thinking capabilities but also his indisputable financial acumen.