Amit Jain

Abhay Hanjura and Vivek Gupta

Girnar Software (CarDekho)

Amit Jain
Year of incorporation: 2008

Unlocking the potential of car classifieds

He was strolling around the Auto Expo in Delhi in 2008 when the idea of launching CarDekho came to Amit Jain, Co-founder and CEO of the portal. Sensing the untapped potential for buying/ selling cars, Amit created an online database from the several brochures that he had picked up from the expo.

An IIT graduate, Amit’s entrepreneurial journey had begun even earlier when he set up GirnarSoft in 2007, an IT consultancy firm in his family garage in Jaipur. Since 2009 Jain has focused on CarDekho, creating search engine optimised content, which helped the portal rank high on Google. Within a few days of launch, traffic start flowing in. Today, the portal gets nearly 40 million visitors a month.

Despite stiff competition from several others in the business, CarDekho has become the market leader in online car classifieds and has tie-ups with 3,500+ new car dealerships and 4,000+ used car dealers, traders, and entrepreneurs. The success of the portal is evident from the fact that it works with almost all automakers in India and contributes approximately 30% of their annual sales. The company clocked 108% YOY growth and INR1,000 crores net revenue in the third quarter of FY22.

CarDekho has also grown inorganically, acquiring numerous companies including auto portals and ZigWheels. It also acquired companies with analytics and technological capabilities to enhance user experience. Realizing potential in related areas, Amit started portals such as BikeDekho, BusesDekho, BatteryDekho, InsuranceDekho. Collectively, these portals draw more than 55 million unique visitors per month.

Now Amit is expanding the business overseas.CarDekho is operating in South-East (Indonesia, Philippines and Malaysia), and its auto solutions are used in over 30 countries. Amit’s mission is to make CarDekho an Original Equipment Manufacturer (OEM) of used cars and create an ecosystem of finance and insurance.