Related articles
Summary
The FCI February survey 2022 indicates a substantial shift in the Indian customers' thought process. While globally, 37% emphasize sustainability when making purchases, it is 70% in India. Over 75% of Indian respondents will pay more attention to the environmental and social impact of their purchase in the long term, which is the highest in the world. The numbers prove that now is the time for businesses to ramp up their approach to cater to the new-age value-oriented, health-conscious Indian customers ready for a superior experience irrespective of its cost implications.