Our latest thinking

The Assam report: Turning live music economy into a tourism multiplier

Assam’s live entertainment market is emerging as a concert tourism powerhouse, driving non-metro growth, economies and destination-led experiences in India.

How HR tech in BFSI is redefining the employee lifecycle

Explore how HR tech in BFSI is reshaping the employee lifecycle using AI, automation and connected systems to improve experience and retention.

Why customer experience is the new battleground in Indian banking

Indian banking CX is at a turning point, where empathetic and predictive, phygital experiences now define customer loyalty and growth.


Explore insights and services for your C-suite role

We know the imperatives of transformation and sustainable growth place varying demands on leaders across the C-suite, so we’ve curated our most actionable insights and relevant services for each leadership role.




Featured case studies


Featured press releases

EY GDS launches ey.ai Center for Reimagination in Bengaluru

Bengaluru, India; June 11, 2026. EY GDS launches Bengaluru-based ey.ai Center for Reimagination, enabling AI-powered innovation, design thinking and enterprise growth.

11 Jun 2026 | Bengaluru, India

Assam emerges as India's next concert economy hub: BookMyShow and EY-Parthenon report projects ₹700 Crore economic opportunity in the next five years

Guwahati, June 10, 2026 – Assam emerges as India’s next concert economy hub; BookMyShow and EY-Parthenon project a ₹700 crore economic opportunity over the next five years.

10 Jun 2026 | EY India