Digital investments remain a top priority, with a majority looking to buy versus build
With an anticipated rise in sales and profits, Peruvian companies are looking to continue their investment in digital technology to maximize their advantage. Although 65% of executives say their digital capabilities are infused throughout the business, there is a feeling that this perception is more aspirational than actual. Nevertheless, three-quarters of Peruvian executives say they are devoting 25% or more of their annual investment capital to digital technology. Of this investment, 45% say they will spend 25% or more on new growth opportunities. Peruvian executives plan to invest in technologies that both accelerate growth and protect the business — from improving the customer experience and creating new products and services, to increasing internal efficiencies and reducing risks.
Where global executives are planning to both build and buy the technologies they need, Peruvian companies are more firmly inclined to buy, with two-thirds saying they will invest in digital assets through joint ventures, acquisitions and external venture funds. New anti-monopoly regulation is set to take effect in August 2020 which could add a boost to M&A in the coming months.