A global approach expands the range of incentives available to reward companies that are investing, expanding, innovating and adapting.

Helen Rice

EY Asia-Pacific Global Incentives, Innovation and Location Services Co-Leader

Trusted advisor with a global mindset. Loves a challenge. Professional globetrotter. Cross-cultural collaborator. Enthusiastic linguist. Voracious reader.

Areas of focus

As EY Asia-Pacific Global Incentives, Innovation and Location Services Co-Leader, Helen helps global clients identify and claim incentives and government funding to support their innovation and growth across various jurisdictions.

Helen has extensive experience in multiple sectors from financial services and oil and gas to manufacturing and mining and metals. She is responsible for the planning, co-ordination and delivery of multi-country incentives, innovation and location projects and works with large multinational clients and colleagues around the world.

Helen holds a BA (Hons) degree in English Literature and French from the University of Sheffield (UK) and the University of Perpignan (France). She is a Fellow Chartered Accountant with the Institute of Chartered Accountants in England and Wales (ICAEW).

How Helen is building a better working world

“By building strong and credible relationships with clients to thoroughly understand their business strategy and priorities, the work I do helps companies access rewards for innovation and growth - leading to global job creation and scientific and technological excellence.”

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