Disruptive Strategy Consulting

In today's volatile landscape, leveraging disruptive technologies is essential for survival. The EY-Parthenon Disruptive Strategy team engages C-level leaders to explore bold innovation opportunities and fundamentally reimagine business models. With the help of our disruptive strategy, organizations can thrive on uncertainty by anticipating and preparing for the future.

What EY-Parthenon Disruptive Strategy Consulting can do for you

At EY-Parthenon, we are dedicated to helping organizations navigate the complexities of a rapidly changing landscape marked by disruptive technologies and innovations such as generative AI (GenAI), tokenization, permissionless blockchains and quantum technologies. In this era of unprecedented volatility, the ability to pivot and leverage new innovations is no longer optional; it is essential for survival and growth.

The EY-Parthenon Disruptive Strategy team helps organizations by addressing three key questions:

  1. How can an organization leverage disruption as a catalyst for growth?
  2. How can organizations rewire their business model and ecosystems to thrive amid increasing uncertainty?
  3. When will an inflection point be reached, and how can organizations win by anticipating these changes?

Our Disruptive Strategy team adopts a distinctive approach that begins with a deep understanding of your business goals. By aligning these objectives with EY-Parthenon's extensive insights into the future of your industry, we help empower organizations to reimagine their potential and effectively navigate today’s challenges. We facilitate critical C-suite conversations that lead to the development of innovative, forward-looking business strategies designed to harness disruption and emerging technology.

We focus on identifying and quantifying new value pools through strategic uncertainty advantage, helping enable our clients to improve the impact of their technology investments and inorganic acquisitions. We help organizations make fundamental changes to their business models to reimagine their P&L and shape their future through the smart use of disruptive and emerging technology. With over 10,000 digital strategy professionals across the globe, we guide organizations from understanding industry trends through business model reimagination to Big Bets planning, helping them realize their untapped potential.

There are occasions where a disruptive idea or new innovation requires the creation of a completely new business, adjacent to the core, in order to grow and thrive. EY-Parthenon’s Corporate Venture Building team (via Ey.com US) takes a different approach to disruptive strategy by designing and providing transformative new businesses by leveraging corporate endowments.


Disruptive Strategy Video Series: Rethinking Growth and Innovation

Why imagination is the essence of disruptive strategy

Igor Mikhalev, Europe West Head of Emerging Technologies Strategy and Merle Fründt, EY-Parthenon Senior, EY Adviseurs B.V. discuss what disruptive strategy entails, and why imagination is essential to it’s DNA.

How to use imagination with disruptive strategy

Igor Mikhalev, Europe West Head of Emerging Technologies Strategy and Merle Fründt, EY-Parthenon Senior, EY Adviseurs B.V. dig deeper into how to implement strategic imagination to build a successful disruptive strategy.

How can disruptive strategy build lasting value?

Igor Mikhalev, Europe West Head of Emerging Technologies Strategy and Merle Fründt, EY-Parthenon Senior, EY Adviseurs B.V. explore the practical applications of disruptive strategy and how these can be used to build long-term value.


Explore real examples of how the EY-Parthenon Disruptive Strategy team have helped clients


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