Naomi Simson

Founding Director, RedBalloon


Winning women Asia-Pacific Naomi Simson

Considered one of Australia’s tech success stories, Naomi Simson founded RedBalloon in 2001. From just an idea and persistence RedBalloon has now served more than 2.5 million customers and been featured on the BRW Best Places to Work list five years in a row. Naomi has many labels: entrepreneur, speaker, director, chair, mother, author, blogger, innovator and now TV personality with her upcoming appearance on Channel 10’s Shark Tank. Before founding RedBalloon with business partner Pete, Naomi worked with big brands including IBM, Apple and KPMG, all of which influenced her views on workplaces.  

She shares insights at, and as Australia’s number one LinkedIn Influencer with more than 800,000 followers. Naomi’s latest book “Live What You Love” is set for release in March 2015. 

Naomi received the 2008 Telstra Business Women’s Award for Innovation and the 2011 EY Entrepreneur Of The Year™ – National Industry category winner.

“I believe that passion, persistence, powerfulness and purpose create a vivid experience of life, and that the good times we share amplify happiness,” says Naomi Simson, Founding Director, RedBalloon.