Photographic portrait of Janet Balis
COVID-19 moved human behavior leaps and bounds in a matter of months – it gave every company a new mandate around the customer journey, and they are rapidly accelerating digital transformation.

Janet Balis

EY Americas Customer and Growth Market Leader and Marketing Practice Leader

Transformation leader in media and marketing. Innovator. Digital native. Change agent. Passionate advocate for women and gender parity. Influencer. Mother.

Janet leads EY Consulting professionals in the Americas focused on the customer experience and revenue growth, including marketing, sales, digital and the customer journey.

Prior to joining EY, Janet worked extensively across broadcast, digital and print media at highly innovative media companies, including executive roles at AOL, Time Warner, The Huffington Post, Martha Stewart Living Omnimedia and Betaworks.

She speaks and publishes extensively on the topics of customer strategy and marketing as well as advanced advertising, including Harvard Business Review, Forbes, Ad Age and CNBC, most recently. She also serves on the global boards of the International Academy of Television Arts and Sciences (Emmys) and the Mobile Marketing Association (MMA), and serves as an advisor to the Harvard Business School Digital Initiative.

How Janet is building a better working world

“We are in a moment of unprecedented change across the globe. Working with clients, I help them embrace the new reality around consumers, business models and the broader ecosystem around them to build solutions that create value. While we cannot change the new consumer reality – which is atomized, disintermediated, complex and, above all, dynamic – we can make sure that we collaborate to build solutions.”