20 Mar 2023
Picture of Recording discussions during International Women’s Day

Promoting gender equity through action: a 365-day agenda

By EY Norway

Multidisciplinary professional services organization.

20 Mar 2023

There is no one silver bullet for addressing DE&I at workplace, but several actions that can be taken to promote it. Read more in the blogpost.

Today’s workforce is more diverse than ever, but many still struggle to understand why diversity, equity and inclusion (DE&I) matter. If we’re serious about creating an inclusive workplace where everyone feels valued, and diversity can make a huge impact — it’s important for us to keep learning about diversity, equity and inclusion.

Difference between equity and equality

During the International Women’s Day (IWD) 2023 celebration at EY Nordic, two leaders, Christin E. Bøsterud and Magnus Kuchler came together with our Nordic DE&I leader, Åsa Granstrand to discuss several topics on gender equality, the definitions of Equality and Equity was one of them.

Equity and equality are two sides of the same coin. Both terms can apply to workplace diversity but also differ in their definitions. Social equity is about ensuring everyone has an equal opportunity at accessing and succeeding in society, whereas equality refers to offering “equal worth or status.”

“Equality is giving everyone the same pair of shoes, whereas equity is giving everyone a pair of shoes that fits — one size doesn’t fit all,” explains Christin E. Bøsterud, Country Managing Partner in Norway and Nordic Sustainability Leader.

Photo of Christin E. Bøsterud, Magnus Kuchler and Åsa Granstrand are on meeting room

Christin E. Bøsterud, Magnus Kuchler and Åsa Granstrand

Women’s day celebration ... why men need to get involved.

During the conversation with Christin E. Bøsterud and Magnus Kuchler other topics was explored such as gender equality in the workplace, unconscious bias, and why men should get involved in the discussion.

The first step to achieving gender equality is for men to become advocates for change. One way for men allies to support gender equality is by thinking about their own privilege. As a society, men are privileged to the degree that women are not. Therefore, men can support gender equality by asking themselves how gender inequality has benefited them and striving to give equal opportunities to women.

If we look at senior female leaders as a minority in organizations – which is the case for many companies – it’s not so effective to let the minority get together and try to solve the problem. It’s much more effective to let the majority, men, get involved and be part of the change.

How can you achieve DE&I in your workplace?

The benefits of having a diverse team are tremendous from both social and business points of view.

Diversity and gender balance in a team improve discussions, allowing for diverse perspectives and ideas, leading to innovation and better results. Additionally, team members gain a deeper understanding of each other’s cultures through shared experiences. Therefore, we need to get to know our team members – in order to properly make everyone feel included.

“When you have a diverse team, the discussions get better. The meetings can indeed take a while considering everyone has a chance to speak, but the result is impressive,” expresses Magnus Kuchler, Nordic Markets Leader and Country Managing Partner in Sweden, from his experience.

A woman and a man talking to each other in a coffee house

From discussions during International Women’s Day.

Be a human first

The positive ripple effect of being inclusive is something we can realize as human beings. To achieve social equity, self-awareness is one of the most critical factors. While we all possess common sense, we must become even more socially aware of privileges and opportunities because, behind gender, backgrounds and titles, we are all human beings and share valuable perspectives.

“Regarding social equity, the agenda is not about he, she, they or me — but us as humans. This topic is actually about “common sense” — and how we — you and I — can be more self-aware and reflect on this. Certain common sense, like emptying the dishwasher when it’s clean and treating the environment well, are everyday lessons you carry with you. But, at what point do we decide that treating people fairly

shouldn’t be part of the commonsense guidebook we keep with us for a lifetime?” expresses Astrid R. Skaugseth, an alumnus of EY and CEO of the SHE community, during her session on the Nordic other IWD session EY Nordics hosted.

Photo of Astrid R. Skaugseth

Astrid R. Skaugseth

Helping others feel included has everything to do with feelings. If you are still confused, simply remember the time in your life when you felt excluded. The next time you meet a person in the office, make a habit of smiling or saying “Hi,” try to look curious to learn about them, and give your 100% when talking to someone. Being a good person in itself will create a ripple effect that will set the wheels rolling for DE&I in an organization or society.

DE&I in recruitment

Hiring practices are one of the areas in which companies can make a difference by ensuring that they do not discriminate based on gender when hiring new employees.

To do this, organizations must hire people with diverse experiences, skills and perspectives. They need to be able to look beyond their own biases and prejudices and see things from another person’s point of view.

During the recruitment process, unconscious biases can threaten to derail our chances of finding the best person for the job. Therefore, organizations must proactively ensure to equip everyone involved in the recruitment process with the best tools to achieve diverse recruitments. Also they need to make sure everyone who enters the door feels welcome and valued.

What are we doing at EY Nordic?

IWD was introduced back in 1977 by the United Nations, but organizations in 2023 still feel the need to highlight gender equality and bring this to the agenda – we are not done yet.

At EY Nordic, we carry a 365-day mindset in uplifting women’s rights and building a diverse and inclusive workplace. In each Nordic country, we have expressed an unwavering commitment to breaking down barriers and championing inclusivity across all levels of our organization through various initiatives. Here is a brief overview of some of our external Nordic initiatives.

  • Norway:

    ODA partnership
    EY is a Platinum Partner of ODA, the foremost gathering spot for female tech professionals in Norway. Our connection with them seeks to aid in the recruitment of more women into technology and social responsibility roles. Our partnership involves many varied ODA activities including the Inspirational Day, TENK Tech Camp, networking events, mentor programs and internal network meetings.

    SHE Conference
    EY is a proud partner of SHE Conference, one of the world’s leading events focused on social responsibility, sustainability, diversity, inclusion and innovation.

    Women in Transactions
    Get to know more about our service line, Strategy and Transactions and our employees through informal and fun gatherings such as sport-events. You can read more here.

    Student activities

    • Women in Finance: It is a student event, where students from BI Norwegian Business School participate in workshops of mergers and acquisitions (M&A) and due diligence.
    • Womens Finance Day: It is a NHH workshop "Valuation in practice: Risky business."
    • Female Business Forum: It is a panel discussion with Christin Bøsterud with a focus on gender equality and a presentation from Forensic on suppression techniques.
  • Denmark:

    Women in M&A
    It is an informal network for women (students) who are curious to learn more about working within M&A.

    Women in Consulting:
    It is a mentorship program for women (students) who aspire to become management consultants.

    Women in Audit:
    It is an event for women (students) who are curious to learn more about working in audit.

  • Sweden:

    Women In Tech
    EY Sweden has been the proud main partner since 2017. Meet us at the yearly Women in Tech Conference in Stockholm on 23 of March 2023.

    Consulting female mentorship program
    Mentorship program for women (students) who aspire to become management consultants.

    EY-Parthenon female mentorship program
    Mentorship program for women (students) who wants to know more about life as a strategy consultant at EY-Parthenon.

  • Finland:

    Helsinki Pride
    EY is one of the Helsinki Pride sponsors. We want to promote DE&I in our daily life at EY.

    Mothers in Business
    EY is sponsoring the Mothers in Business Mentoring Program to promote equality and family friendliness in working life.

    Women in Tech
    We are one of the event Partners, and we want to encourage and support women in technology.

    Women’s Career Society
    EY is one of the main partners of this association that inspires young women to find a career path and unites like-minded students to build a wide network.

Summary

There has been an increased focus on DE&I and promoting gender equity at workplace. While progress has been made in some areas, much work still needs to be done to close the gender gap. One way to promote gender equity is through action, and we can achieve it by educating ourselves, being there for one another, and recommitting to the agenda until we achieve gender equity — until we build a better working and equitable world.

About this article

By EY Norway

Multidisciplinary professional services organization.